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Home / “What’s the difference between a Facebook page and a Facebook group & which one should I use?”

“What’s the difference between a Facebook page and a Facebook group & which one should I use?”

Posted by Sarah McVeigh

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Updated on July 15th, 2013

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These were the questions posed by a client recently, and I thought the answers might be useful for others looking to kick-start their social media presence. Here are a few of the main differences:

Page

  • When you, as the administrator of the group, post messages on the wall your profile picture will be your official logo, rather than your personal profile picture,
  • Google indexes Facebook pages, meaning someone may find the page by using a search engine,
  • A page gives users the option to “like” its content, meaning a link to your page will show up in their ‘interests’ section,
  • Messages sent by administrators will come up as updates; and
  • Anyone can “like” a page.

Group

  • Even as administrator, your own personal profile picture will be included when you post to the group’s wall,
  • Google doesn’t index groups, they are seen as more of an interactive platform, and are perhaps less official,
  • Rather than “liking” the page, you become a member of the group,
  • Groups under 5000 can send emails that will land in users’ Facebook inboxes; and
  • You can approve or disapprove members.

Both

  • You can enable and disable who can and can’t post at any time,
  • You can choose whether people can put links up, pictures, and wall posts; and
  • You can also add and remove administrators.

Questions to consider

  • As administrator, do you want your messages to be an extension of yourself, and be associated with your personal image?
  • Do you want an official style?
  • Do you see your audience as members or fans?
  • How do you hope to deliver messages?

Social media strategy Brisbane: There’s more to a successful Facebook strategy than a set-and-forget. If you want to develop your status as a trusted advisor and communicate rather than advertise, call Bluewire Media on 1300 258 394.

  • About the Author
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About Sarah McVeigh

Sarah McVeigh is part of Bluewire's alunmni. Sarah worked as a copywriter from 2009-2011, before accepting her dream career of being a journalist for the ABC.
  • Making news – what makes the cut and how you should apply it to your copy - Jun 27, 2011
  • Weekly Round-Up | Vol 88 - Jun 24, 2011

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Facebook, Intermediate, Social Media Strategy, Step by Step
social media, Social Networking, Facebook, Facebook group, Facebook page
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