Why do 65% of businesses not have a website?
I was amazed to discover that 6.5 out of 10 Australian business DO NOT have a website.
That’s right – no website at all. Even though there’s a heap of web designers that will knock something basic up for you for well under $1,000.
Why do you think this is the case?
Surely these business owners are spending well over $1,000 on flyers, yellow pages or classified ads. I would suggest to anyone without a website — please take the leap of faith and experiment!
Take $1,000 from your offline spend and invest it online. Compare the results and then make an informed decision about what worked better for you. That’s all I ask.
And according to Alex Tilbury’s article in today’s Courier Mail – Web business set for a boom – I also learnt these startling stats.
80% don’t use search marketing.
87% don’t blog or write an email newsletter.
82% don’t use social media.
[Source MYOB Business Monitor]
Would you like a helping hand?
For the last 6 months, we’ve been offering the Web Strategy Planning Template as a free download (no registration required) on our website. It forms the basis of the web strategy consulting we do with all our clients. Plus hundreds of other organisations around the world have downloaded it for free too.
At Bluewire, our passion and greater purpose is to help all organisations use a web strategy.
So I urge you, please download the (free) Web Strategy Planning Template and let us know if you find it useful.
Hopefully by the end of 2011, all Aussie businesses will have a website. Then we can move on to search, social media, email & blogging!
- The 6 to 7 Figures Show – Episode 021: Adam Franklin – Jul 4, 2019
- Don’t create a marketing prison [#76] – Jun 12, 2019