Subj: Why do I give aways PDFs with no opt-in on LinkedIn?
[[ contact.first_name ]],
A friend of mine, Simon, asked me this question via DM after receiving one of my PDFs on LinkedIn:
“Adam, what’s your reasoning around not making this an ‘opt-in’ VS a ‘no strings attached freebie’ on LinkedIn? When do you take people to something resembling a funnel?”
“Because I like to keep friction low and deliver value.
Many people on LinkedIn don’t know me yet, and since I ‘make the PDF offer’ I feel the right thing to do is to honour that and not get you to jump through hoops to opt-in to get it.
So I send the PDF directly to people who request it with no opt-in.
And as for the ‘funnel’ part… Once we’re communicating in DMs, I will typically invite that person to register for a webinar that is related to what I’ve shared in the PDF.
This is where they can decide to ‘opt-in’ for the next step of the journey. Thanks for the question Simon! Hope that helps.”
Would you like a hand with your LinkedIn [[ contact.first_name ]]?
If that appeals, I’ve made time in my calendar next week to do some LinkedIn Growth Plans for people who want my help with implementation.
I’ve opened up a few 30 minute slots (which should accomodate most time zones).
There’s no cost and nothing for sale, but it’s first in best dressed.
I’d be happy to walk you through a plan if you’re interested or think it could be helpful.
We’ll make much more progress on the Zoom call if you can tell me a bit about your business first:
But no worries if you’d prefer just to book in now and save the rest for our time together. Here’s my
In the Facebook Group
Here are my latest marketing template ‘walk-through videos’ from the Facebook group.
If you’re not a member yet,
Have a great weekend.
CEO – Bluewire Media
Author of Web Marketing That Works
PS. When you’re ready, here are 5 ways I can help you grow:
1. Download theWeb Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
2. Web Marketing That Works — an Amazon #1 best seller.
3. . It’s a great place to get to know us better and hang out with peers.
4. ‘ Crash Course on improving your profile, building your network and growing your pipeline on LinkedIn.
5.Work directly with me. Book a Growth Session and we can explore how you can use win high-value B2B clients via digital marketing.
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