Bluewire News – 2nd Jul 2020

**Just quickly, there’s still time to register for my
at 3pm Pacific on Thursday / 8am AEST on Friday. **
If you’ve registered already, I look forward to seeing you there!

Hi [[ contact.first_name ]],

I just posted a video on LinkedIn explaining

In my early days at Bluewire I was influenced a lot by David Meerman Scott and Seth Godin. I loved that they advocated being generous and helpful with marketing.

I’ve chosen to embrace that approach, hence releasing over 40 free marketing templates, and 1000s of blogs, newsletters, podcasts and videos and over the last decade.

Thanks for being a part of that and reading what I send you!

Watch the 2.43 min video on LinkedIn

MY MARKETING PHILOSOPHY

1. BE GENEROUS.
Lead with your best material — in bite size chucks — and always try to be helpful. I’ve found the more helpful I can be, the more people enjoy the process and want to work together to accelerate their results.

2. TAKE PEOPLE ON A JOURNEY TOWARDS THEIR GOALS.
Each of us has valuable knowledge we can share that will help people move towards their goals. Let people start with your risk-free material like blogs & videos and show the path all the way through to your premium offerings. Allow people to go as fast or slow as they please, but always lay out the next step for them to take when they are ready.

3. HAVE LOW FRICTION.
Make it smooth and effortless for people to join your marketing ecosystem. Then create a pathway where they easily move through to working with you.

I’ve found when you combine these 3 things, marketing (and sales) is really rewarding and fun.

What’s your approach to marketing? Let me know in a reply.

Remember tomorrow is my half day .

It’s especially designed especially for consultants, coaches and professional advisers who work with high-value clients.

Here’s the half day agenda and what you’ll learn how to do:

• Session 1: Optimise your LinkedIn Profile to attract your ideal future clients.
• Session 2: Find your Ideal Future Clients in your 1st, 2nd and 3rd degree networks.
• Session 3: Craft your 5 Step Nurturing System to convert a stranger on LinkedIn into a high-value client.
• Session 4: Attract leads at scale. Develop your LinkedIn Activity Plan so you know exactly what to publish to stay top of mind with your professional network.
• It will be full of case studies so you can see it all in action!

Get these BONUSES when you register:

• 10 PDF LinkedIn Guides and
• a chapter of my book Web Marketing That Works.

There’s no cost to attend live, but I am currently limited to 100 seats on Zoom.

It’s on:

• USA: Thursday 2nd July 2020 from 3pm – 8pm PST
• AUSTRALIA: Friday 3rd July 2020 from 8am – 1pm AEST
  
• UK & EU: Thurs 2nd July from 11pm – 4am BST (*sorry about the awful timing for Europe. I will run one for you soon, but in the meantime you can order the recordings in the for $47 USD.)

It starts in:

It’s free to attend live with the option of ordering the recordings for future reference.

Cheers,
Adam

Adam Franklin
CEO – Bluewire Media
Author of Web Marketing That Works