Why projects fail, your website sucks & nobody reads your blog! (Weekly round-up Vol. 73)

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The two key causes of web project failure – Smart Company
…and how to avoid them! Craig Reardon explains how 1) major changes of direction can throw a project out of wack and chew up budget and 2) competing phases that don’t align can create dominos of missed deadlines.

Bonus: Download the 33 free templates from the book Web Marketing That Works.

4 Reasons Your Website Sucks – Hubspot
How to make your website not suck: make sure people can find you (search engine optimisation is a start), focus on your client/user (talk about them, not your company), have clear navigation and calls to action (more important than “wow factor” or bleeding-edge design), don’t automatically play sound or video (people will leave before finding the “off” button).

Writing a company blog people will actually read – Bad Language
So you have a company blog… are posts written regularly? Is writing posts on your to-do list? Do you know what you can write about in advance? Do you write how-tos, expert interviews or opinion pieces as well as company/industry news? If you said “no” to any of these, this article has some great tips on how to get your blog working for you!

And more…

Facebook Marketing: A Comprehensive Guide for Beginners – KISSmetrics Marketing Blog
If you have no idea about Facebook but think it might be useful for your business, this is a great beginners’ guide. It covers the different types of profiles you can have, Facebook ads and how to best use your Facebook presence once you have it, from setting up landing pages to running competitions.

5 Important New Trends in Location – Mashable
Coming up next! Celebrity involvement ups the hype, more apps use location as context for their main purpose, automatic background checkins, private location sharing, making statements and supporting causes.

5 Trends Shaping the Future of Social Good – Mashable
Charities and other organisations are using social media to get volunteers, fundraise and increase awareness. See how in this article!