• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / Why you need a Social Media Policy – David Meerman Scott with Vivienne Storey

Why you need a Social Media Policy – David Meerman Scott with Vivienne Storey

Posted by Adam Franklin

Share8
Share
Pin
Tweet12
20 Shares

Updated on June 15th, 2016

Bonus: Download the 33 free templates from the #1 Amazon bestseller Web Marketing That Workss

If you’re wondering how to get involved in social media and ‘protect yourself’ at the same time then you’re not alone!

Arguably the biggest fear people have is that staff will run rampant and give the company a bad name.  Or worse still, that customers will air their grievances publicly and it will end up being a marketing & PR nightmare.

The good news is there’s a way forward — a social media policy!

Firstly a huge thank you to Vivienne Storey (@mysocialpolicy) from Blands Law for this interview with David Meerman Scott (@dmscott) at last week’s Real-Time Marketing & PR masterclass organised by The Growth Faculty (@BizGrowthTips).

Vivienne’s original post is David Meerman Scott Talks Social Media Policies

Watch David Meerman Scott explain why your organisation needs a social media policy.  Maybe even show your boss!

Why you need a social media policy

Vivienne Storey:
Why do you need a Social Media Policy?

David Meerman Scott:
You need a social media policy so that people can get out there and communicate with their audiences. It’s like using the phone, it’s like using email. Everybody should have the ability but not the requirement to be active in social networking because that’s the way humans are communicating now. We’re going through a revolution in the way people communicate and there are hundreds of millions of people who are engaging in social networking and so your company should be doing it too.

Vivienne Storey:
What would you include in social media guidelines?

David Meerman Scott:
Guidelines are how to refer to yourself.  You should have in your guidelines how you should treat the different social networks. You should have a clear demarkation between what is your personal – as an employee what is personal to you and what is a corporate responibility.

You should have guidelines on things like not talking about things that are secret within the organisation. Perhaps guidelines about not saying anything negative about the competition, you should probably have guidelines about not disclosing anything about clients or other people within the organisation. Just the various things that make sense.

What I like to say is that if your mother would say it’s wrong, it probably is, so you need to put that into your guidelines.  The “Mother Rule” I call it. What are the things that my mother would say is bad about social media.You know…

  • Don’t say bad things about each other
  • Don’t throw sand in people’s face
  • Don’t pull the girl’s hair, David

Get these things into your guidelines!

Vivienne Storey aka @mysocialpolicy

Vivienne Storey:
Ok, great. Thank you.
*********

Vivienne Storey is General Manager of Blands Law in Sydney and specialises in social media policies.
You can contact Vivienne at @mysocialpolicy, at www.BlandsLaw.com.au or on (02) 9805 5600.

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • Fake negative comments - Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - Jun 17, 2022

Share8
Share
Pin
Tweet12
20 Shares
5 Comments
Social Media, Expert Interview, Advanced, Social Media Strategy
david meerman scott, blands law, sydney, vivienne storey
 0 Shares
Tweet

Posted on Apr 4, 2011

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← Weekly Round-Up | Vol. 85 A Beginning, Middle and End →
  • Latest
  • Popular
  • Comments
  • Tags
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • My first keynote back Jun 2, 2022
  • How to Boost Your B2B Sales using Influencer Marketing May 5, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
  • How to Boost Your B2B Sales using Influencer Marketing - PDL-10 […] Source link […]
  • Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn's New Captions, & Video Distribution Study - News As it Happens […] TopRank Marketing — How to Boost Your
#thebigwet Adsense blue sky factory cara drolshagen copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo lewis howes LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 password Personal Brand photography podcast RichardatDELL Richard Eaves simon townsend social media. business subfolders Successful Blog success insights sydney tips Toby Jenkins VA Wikis zuckerberg

Archives

  • 2022 (15)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.