WMTW 112: Will Hoekenga from CopyGrad [Podcast]
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“Write things that help people.” Will Hoekenga (Tweet this)
In this episode I chat to Will Hoekenga about writing for sales copy, content, guest blogs, and reaching out to influencers
Show-notes:
Key points
- Will is the founder of the blog Copygrad.
- Copywriting is writing words that convince people to take action.
- Content writing is educational in nature and provides something valuable in words.
- A sales page has more ROI than a content page.
- A link back to your website is helpful while doing guest blogging.
- Write about something that interests your audience, not yourself.
- “Do not” chase good ideas.
People mentioned
Links mentioned
Get in touch with Will
- Visit his website Copygrad
- Follow him on Twitter @WillHoekenga
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