WMTW 003: How a Facebook comment led to a night in jail [podcast]
Updated on June 20th, 2014
In Episode 3 of the Web Marketing That Works podcast we look at social media risk management and how a Facebook comment landed a guy in jail for a night!
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Episode 3 highlights
When social media posts go wrong, and more importantly what plan you need in place for when it happens.
How a Facebook comment landed someone a night in jail and the smooth process that handled the situation effortlessly.
Level 1: Neutral comment (no action required)
Level 2: Positive comments (share within organisation)
Level 3: Genuine negative comment (with follow up required)
Level 4: Negative comment that breached the ‘House rules’ (eg. defamatory, racist, malicious or offensive)
Level 5: Negative comment with potential legal ramifications (eg. threats or serious accusations). Escalate to management, if where necessary to legal or police.
Why you need house rules on your blog or Facebook page.
Tools and templates that we mention
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Bonus 33 Free Templates
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Read the free, 28 page sample chapter (948 KB – PDF)
Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).