WMTW 006: Glenn Murray on selling an e-book every 5 seconds [podcast]

Posted by Adam Franklin

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Updated on January 17th, 2017

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Glenn Murray is the author of SEO Secrets and Practical SEO Copywriting and founder of Divine Write.

“Get the best designer you can afford and get a brilliant website” Glenn Murray (tweet this)

Marketing philosophy

Share your knowledge (like Glenn did with his successful SEO Secrets e-book).

Ah-a moments

Meeting and partnering with Darren Rowse (aka Problogger) to create an e-book. And then seeing first hand the power of email marketing for selling. Their e-book sold a copy every 5 seconds during their email marketing “hard launch.”

Copywriting scorecard for bloggers is that book.

Marketing that brings the most joy

Google+ and the pro tip is just focus on relationships, being yourself and expressing your personality.

Advice if you’re starting out

Get the best designer you can afford and get a brilliant website. Forget all social media platforms, bar one or two. Glenn prefers Google+ and Twitter.

Mentions and Influences

Darren Rowse
Rand Fishkin
Matt Cutts
Fred Schebesta
Kate Toon
Noam Chomsky (and his book Understanding Power)
Adam Franklin (thanks Glenn)

Parting advice.

Create great content, be yourself, show personality, foster real relationships and be prepared to invest a lot of time for long time because it takes real work.

Connect with Glenn

GlennMurrayCopywriter on Google+
@DivineWrite on Twitter
DivineWrite on the web

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Bonus 33 Free Templates

This podcast is brought to you by our new book Web Marketing That Works. You can download the bonus 33 free templates (11.2 MB – zip file).

Read the free, 28 page sample chapter (948 KB – PDF)

Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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