• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • Flagship Content
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / WMTW 009: How a YouTube video nearly torpedoed our biggest deal [podcast]

WMTW 009: How a YouTube video nearly torpedoed our biggest deal [podcast]

Posted by Adam Franklin

Share10
Share2
Pin
Tweet9
21 Shares
http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/webmarketingthatworks/009_-_How_a_YouTube_suggested_video_nearly_torpedoed_our_biggest_deal.mp3

Podcast: Play in new window | Download

Bonus: Download the 33 free templates from Web Marketing That Works by Adam Franklin & Toby Jenkins

Subscribe: RSS

Updated on December 12th, 2014

How a YouTube video nearly torpedoed our biggest dealClick to tweet this podcast >>

This podcast explores the hits and misses of our YouTube marketing journey. Including nearly missing out on our biggest deal because of a YouTube video.
Web Marketing That Works podcasts

Show notes

Getting started

Mike O’Hagan gave us the heads-up so on the FlipCam we bought on.  (He was inspired by the success of the Will It Blend You Tube series).

We bought a Flipcam and started interviewing people at events.

Next stage

We graduated to recording Skype interviews. Timbo Reid from Small Business Big Marketing gave us the tip to by Call recorder for $20.

Talking head videos

At the Leadership Summit in Atlanta, Kevin Daum, author of Video Marketing For Dummies convinced us of the importance of talking head videos (and also using humour).

The accidental faux pas

We met with prospective client we were told they couldn’t engage Bluewire unless we fixed our homepage video. As it turns out, we nearly lost the opportunity to work with a major client because YouTube was delivering ‘suggested videos’ that were actually quite suggestive!

How else we’ve used You Tube?

  • Testimonials
  • To describe our products and services

YouTube tips for beginners

  1. Record in a quiet place
  2. Don’t film under fluro light since it makes everything flicker
  3. Use a decent mic like the Blue Yeti that Timbo Reid put us onto.
  4. Don’t wear stripes since your shirt or dress will go blurry. Thanks to our acting mate Tom Oakley for this. Tom is on the long running Fosters ads in the UK!
  5. Put the laptop camera at eye level or above.  Don’t look down into the camera because it’s very unflattering, and aside from this, the viewer feels like they are being looked down upon.
  6. Get help with video editing. We often use an editor on oDesk or Elance.

What’s next?

  • Training videos using Screenflow
  • Live Google Hangouts On Air

Mentions in the show

Mike O’Hagan – founder & owner of MiniMovers
Timbo Reid – host of the Small Business Big Marketing podcast
Tom Oakley – from the Fosters adverts in the UK
Kevin Daum – author of Video Marketing For Dummies

Blue YetiTools

  • Camtasia – for video editing on a PC
  • Screenflow – for video editing on a Mac
  • Jules Watkins’ Screenflow Hero
  • Call recorder for Skype
  • Speechpad – transcribes your videos into words.  From $1 per minute of audio.
  • Blue Yeti microphones

Did you like this show?

If you did like it, we’d love your help spreading the word to your friends. Please click here to tweet this podcast >>

Subscribe

Subscribe to the Web Marketing That Works podcast on:

Stitcher Radio
Subscribe via iTunes

Bonus 33 Free Templates

Web Marketing That WorksDownload the 33 free templates (11.2 MB – zip file) from our new book.

Read the free, 28 page sample chapter (948 KB – PDF)

Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • Fake negative comments - Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - Jun 17, 2022

Share10
Share2
Pin
Tweet9
21 Shares
No Comments
podcast
YouTube
 0 Shares
Tweet

Posted on May 2, 2014

← It’s officially out. Adam & Toby’s book Web Marketing That Works. WMTW 010: Eric Keiles on inbound marketing’s secret sauce [podcast] →
  • Latest
  • Popular
  • Comments
  • Tags
  • 5 Commandments of Blog Branding Aug 3, 2022
  • Tips to Craft a Social Media Resume Jul 26, 2022
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Lifecycle Marketing vs. Traditional Sales Funnel - MarketingProfs.com - Gossip Buz […] map how customers will remain in your ma
  • Fake negative comments – Bluewire Media – wolfgangherfurtner […] Source link […]
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
#thebigwet Adsense blue sky factory cara drolshagen copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo lewis howes LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 Personal Brand photography RichardatDELL simon townsend social media. business subfolders Successful Blog sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing zuckerberg

Archives

  • 2022 (17)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.