WMTW 013: Email marketing for beginners [podcast]

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Bonus: Download the 33 free templates from the book Web Marketing That Works.

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Show notes

Adam had been involved in nightclub marketing and had used email in the early 2000s.
We had very few other options at the time – social media as we know it today didn’t exist.
Had our first 3 clients, and we wanted to “add-value” to them, and our readers.
But our first Bluewire News email was a disaster. I sent “Dear Adam” to everyone on our database!

We now send weekly or bi-weekly emails
We are also independent of developers which means we can create, test and sent as often as we like

Bluewire vs ‘Adam & Toby’ — the company name outperformed our names!
HTML vs text-only — text only get a higher click through (if sent from an individual)
Templates get highest click throughs — as high as 66%

Dan Zarrella the Social Media Scientist

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This podcast is brought to you by our new book Web Marketing That Works. You can download the bonus 33 free templates (11.2 MB – zip file).

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.