WMTW 013: Email marketing for beginners [podcast]

Posted by Adam Franklin

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Show notes

Early days:

Adam had been involved in nightclub marketing and had used email in the early 2000s.
We had very few other options at the time – social media as we know it today didn’t exist.
Had our first 3 clients, and we wanted to “add-value” to them, and our readers.
But our first Bluewire News email was a disaster. I sent “Dear Adam” to everyone on our database!

It evolved 2006 – 2012

We send monthly Bluewire News emails for 7 years (2006-2012).
Sold tickets to events and digital products via email.
But the then this being independant of developers

2013 to now

We now send weekly or bi-weekly emails
We are also independent of developers which means we can create, test and sent as often as we like

Some email marketing experiment discoveries

Bluewire vs ‘Adam & Toby’ — the company name outperformed our names!
HTML vs text-only — text only get a higher click through (if sent from an individual)
Templates get highest click throughs — as high as 66%

Tips:

Get started
Curate content if you are short on ideas

Mentions

Dan Zarrella the Social Media Scientist

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Bonus 33 Free Templates

This podcast is brought to you by our new book Web Marketing That Works. You can download the bonus 33 free templates (11.2 MB – zip file).

Read the free, 28 page sample chapter (948 KB – PDF)

Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).

About the Author
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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.