• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • Flagship Content
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / WMTW 018: Tristan White on culture and marketing to staff [podcast]

WMTW 018: Tristan White on culture and marketing to staff [podcast]

Posted by Adam Franklin

Share5
Share
Pin
Tweet8
13 Shares
http://traffic.libsyn.com/webmarketingthatworks/018_-_Tristan_White_on_culture_and_marketing_to_staff.mp3

Podcast: Play in new window | Download

Bonus: Download the 33 free templates from Web Marketing That Works.

Subscribe: RSS

Updated on January 4th, 2020

Tweet this podcast with Tristan White >>

Tristan WhiteImage source: Herald Sun 

“Be transparent and give away as much as you possibly can.” Tristan White (tweet this)

Tristan White is CEO of The Physio Co, a proud father and husband and Ironman triathlete.

Show notes

The bottle neck for growth is finding the right people to work in the unsexy world of aged care. So the marketing is focused on attracting and retaining physiotherapists to work in aged care.

Web Marketing Philosophy

“Be transparent and give away as much as you possible can”

Marketing experiments:
The good (what’s worked well):

The The Culture Book which is a year in the life of The Physio Co family. Here is the 2014 Culture Book.

The Physio Co is No.5 on BRW Top 50 Places to Work. The key to this is having a culture built on trust!

The bad:

Biggest failure is having just one ‘culture’ when in reality there are lots of sub-cultures. Tristan has realised everyone has specific interests, even though all team members share the same four core values.

The ugly:

Tristan overcommitted on his promise to blog everyday and wasn’t able to deliver on it.  But Tristan came clean and write a blog post to his subscribers that explained his situation and how he felt bad for letting his readers down.  Everyone admired his vulnerability and honesty and to this day people mention that blog post.

If you were starting out, what would you do first?

Make it clear what value I wanted to add to my subscribers. And be transparent and personal.

What tactic brings to the most joy

Blogging.  Tristan uses Evernote to gather his ideas, and then fleshes them out when it’s time to write. He turns off email and focuses on the blog post. In terms of time spent an equal amount of time on

  • writing the content (one third)
  • writing the title (one third)
  • sharing the blog post and replying to comments (one third)

ProTip

Focus on a tight niche but don’t be afraid to write off-topic every now and again and show a different side of your personality.

Learning from others

Verne Harnish
Adam and Toby at Bluewire (for their emphasis on experimenting).

Connect with Tristan

@tristanjwhite
Culture is Everything
The Physio Co

Did you like this podcast?

If you liked this podcast, please click to tweet this show >>

Subscribe

Subscribe to Web Marketing That Works via:

Stitcher radio
iTunes

Bonus 33 Free Templates

Web Marketing That WorksDownload the 33 free templates (11.2 MB – zip file) from our new book.

Read the free, 28 page sample chapter (948 KB – PDF)

Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • Fake negative comments - Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - Jun 17, 2022

Share5
Share
Pin
Tweet8
13 Shares
1 Comment
podcast
Tristan White
 0 Shares
Tweet

Posted on May 17, 2014

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← Adam Franklin “Focus on connecting to real people as in real life” [quote] “Listen First” [quote] – Toby Jenkins →
  • Latest
  • Popular
  • Comments
  • Tags
  • 5 Commandments of Blog Branding Aug 3, 2022
  • Tips to Craft a Social Media Resume Jul 26, 2022
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Lifecycle Marketing vs. Traditional Sales Funnel - MarketingProfs.com - Gossip Buz […] map how customers will remain in your ma
  • Fake negative comments – Bluewire Media – wolfgangherfurtner […] Source link […]
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
Adsense copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo lewis howes LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 password Personal Brand photography podcast RichardatDELL Richard Eaves simon townsend social media. business subfolders Successful Blog success insights sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing

Archives

  • 2022 (17)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.