WMTW 045: Dan Norris – How to Activate Ambassadors and Leverage Free Content [podcast]

Posted by Toby Jenkins

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Updated on February 12th, 2015

“People do not know what they want, until they are forced to open their wallet.” Dan Norris (Tweet this)

Toby Jenkins talks to Dan Norris, Founder of WP Curve about how he has activated ambassadors to spread the word for his book launch and is leveraging his new book “The 7 Day Startup” to help grow his business.

Show Notes

Key points

• Dan started wpcurve after starting a software company that used all of his resources.
• He went from idea to paying customers in 1 week and still continues to grow at 15% every month.
• According to Dan, you can do all the right things and still end up not having the momentum for your business.
• Do not take a year to launch an idea, make it a week.
• Make decisions after launching while observing customers behavior and patterns.
• Focus on what is important instead of over analyzing.
• For startups, do whatever you love to do, an “enjoyable daily task”.
• Use a marketing strategy that suits you personally, focus and grow with it.
• Took about 30 podcast interviews and blog posts to market his Book.
• Has 500 people signed up to become ambassadors of his book.
• Gives a “Pre-released” version of the book using social media, and has followers tweeting and writing review, a free and effective way of marketing.

People mentioned

• Tom Morkes
• Chris Ducker
• Derek Murphy

Links mentioned

• Visit their website at Wpcurve.com
• Learn more about his book 7 Day Startup

Get in touch with Dan

• Go to his Blog
• Email him at dan[@]wpcurve.com
• Add him on Facebook and follow him at @thedannorris

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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

• The Olympic story I reluctantly shared - Nov 20, 2015
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