WMTW 046: Karen Beattie – The Secret Sauce of Strategic Partnerships [podcast]

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“Listen to your customers, stay relevant and make them feel special.” Karen Beattie (Tweet this)

Karen Beattie, founder of the Growth Faculty, talks to me about how she has built her business on the foundation of strategic alliances and partnerships and shares the secret sauce to making them work.

Show notes

Key points

Started the Growth Faculty, a business educating organization and has been helping entrepreneurs for a decade now.
The company sources the world’s best content and brings them to Australia.
Main goal is to provide high value content to Small to Medium enterprise
Integrity is important. Deliver what you say you are going to deliver.
Education is a big part in the business world, make it your priority.
Always ask what can you offer to your customers
A tip for selecting a partnership or business partner, choose where your content will be of most value.
Be very clear and upfront in setting expectations.
Karen uses a “Virtual team” located in different parts of the world to manage their business marketing.
The re-branding from “Business Connect” to “Growth Faculty” really helped launch the business.
Select the right team to do the job.
Build relationship with key influencers that have access to your market.
Growth Faculty uses a combination of email and direct mail marketing.

People mentioned

Links mentioned

Get in touch with Karen

Link with her at Linkedin
Link in with the Growth Faculty
Tweet them at @growthfaculty
Connect with them on Facebook

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About the Author
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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

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