WMTW 047: Seth Godin Sydney event debrief and lessons learnt podcast
- Toby and Adam talks about spending a day with Seth Godin, an American marketer, speaker, author and public speaker, as he visits Australia.
- Key concepts on Seth’s presentation
- People like us, do things like this
- What change are you trying to make on your customers
- Idea of an Impresario
- A tribe is not a tribe without outsiders.
- Seth’s philosophy is if he can fail more than anybody else, then he will win.
- The more you fail, the more you learn and the better you will become.
- Attention is precious, it’s finite, and it is now the most scarce resource.
- Permission is not a right, it is a privilege.
- Seth makes himself accountable for his ideas by writing it down.
- Let other people take credit for your ideas, it gives traction and attention.
- Seth’ book The Idea Virus
Get in touch with Seth
- Visit his website at Sethgodin.com
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