WMTW 048: Jon Hollenberg – Love At First Site [podcast]

Posted by Adam Franklin

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 “A site should be a beautiful extension of your character and your brand.” Jon Hollenberg (Tweet this)

Show-notes

Key points

• He created fivebyfive, a website building company based on the Gold Coast.
• They created the websites for companies such as Qantas, Jeep and Currumbin Wildlife Sanctuary, check out their work.
• “Love At First Site”, an entry level book that gives an overview of the business and follow Steve’s journey thru the web design business.
• They focus on 3 areas, mainly Design, Usability and Conversion.
• Design elevates businesses in the market place; it can convert lead into sales.
• Simplicity of a website is the key, remove all the clutters and let the design speak the message.
• Learn about the different Content Management system as Jon explains the difference between a propriety Content Management System and an Open source Content Management System.
• Discover the 7 content ideas that Jon shared on his book.
• One way to get an idea is to talk to your customers and ask what their problems are.
• Quality content should be well optimized on your website to provide value on the market place.
• Content is the new “SEO”.
• One mistake that Jon acknowledges is “ignoring social media”.
• Jon got help from Adam Houlahan, a social media expert, to increase their twitter followers.
• The book “Love at first site” elevated their web marketing by delivering free content; you can get the book at Amazon from October 14 – 19, 2014.

Jon’s pro tips

1. Give away something that is of high value.
2. Invest in decent website hosting.

People mentioned

• Glen Carlson
• Adam Houlahan
• Dan Norris
• Tim Ferris
• James Schramko

Links mentioned

• Download the free audio book “Love at first site”, or get it from Amazon.
• Keypersonofinfluence.com.au
• Social Media Secret Sauce by Adam Houlahan
• 7-Day Startup by Dan Norris

Get in touch with Jon

• Tweet him @fivebyfiveweb

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About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.

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