WMTW 048: Jon Hollenberg – Love At First Site [podcast]

Posted by Adam Franklin

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Updated on February 12th, 2015

 “A site should be a beautiful extension of your character and your brand.” Jon Hollenberg (Tweet this)

Show-notes

Key points

• He created fivebyfive, a website building company based on the Gold Coast.
• They created the websites for companies such as Qantas, Jeep and Currumbin Wildlife Sanctuary, check out their work.
• “Love At First Site”, an entry level book that gives an overview of the business and follow Steve’s journey thru the web design business.
• They focus on 3 areas, mainly Design, Usability and Conversion.
• Design elevates businesses in the market place; it can convert lead into sales.
• Simplicity of a website is the key, remove all the clutters and let the design speak the message.
• Learn about the different Content Management system as Jon explains the difference between a propriety Content Management System and an Open source Content Management System.
• Discover the 7 content ideas that Jon shared on his book.
• One way to get an idea is to talk to your customers and ask what their problems are.
• Quality content should be well optimized on your website to provide value on the market place.
• Content is the new “SEO”.
• One mistake that Jon acknowledges is “ignoring social media”.
• Jon got help from Adam Houlahan, a social media expert, to increase their twitter followers.
• The book “Love at first site” elevated their web marketing by delivering free content; you can get the book at Amazon from October 14 – 19, 2014.

Jon’s pro tips

1. Give away something that is of high value.
2. Invest in decent website hosting.

People mentioned

• Glen Carlson
• Adam Houlahan
• Dan Norris
• Tim Ferris
• James Schramko

Links mentioned

• Download the free audio book “Love at first site”, or get it from Amazon.
• Keypersonofinfluence.com.au
• Social Media Secret Sauce by Adam Houlahan
• 7-Day Startup by Dan Norris

Get in touch with Jon

• Tweet him @fivebyfiveweb

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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