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Home / WMTW 050: Marc Lehmann – CEO of Saasu.com, Artisan and Minimalist

WMTW 050: Marc Lehmann – CEO of Saasu.com, Artisan and Minimalist

Posted by Toby Jenkins

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Updated on January 4th, 2017

Marc Lehmann podcast“You are what you don’t automate.” Marc Lehmann (Tweet this)

Ever since I first called Saasu to see if we might fit their accounting software, I’ve been fan. We’ve loved their software and admired the way they do business.

So I loved this interview with Saasu’s CEO, founder and contrarian Marc Lehmann. For over a decade, Saasu has consciously challenged industry trends and norms to stay customer focussed. Aside from a ton of really great business and marketing advice, Marc also shares how his philosophies of minimalism and taking an artisan approach have helped him create a highly automated, scalable business.

Show notes:

Key points394778-aus-bus-pix-marc-lehmann-saasu-ceo

  • How Marc’s job as a trader gave him the idea to start Saasu.
  • Why he has always deeply respected business owners and the challenges they face.
  • He founded Saasu, an online accounting software business, out of his love for software and found a solution for accounting problems for business owners.
  • Why he chose to invest in the depths of the dot com bust.
  • How Marc keeps his team small as they maximize the use of automation.
  • Saasu’s marketing philosophy through networks, quality content and letting their customers market for them.
  • How they target specific groups of people instead of all people in their marketing.
  • Why having a good relationship with your customers is important especially if they are included in a big network of potential customers.
  • Why they market less often but with super high quality content.
  • How Saasu uses partnering marketing.
  • Why they only choose the partners that are client centric.
  • Why an artisan approach in marketing and business matters.
  • Why Marc believes in quality over quantity.
  • Discover what a “Black Swan” event is.
  • Marc’s advice: “Be true to yourself.”

People mentioned

  • Nicholas Taleb
  • Rose Lovegrove
  • Leo Babauta

Links/Books mentioned

  • Antifragile: Things That Gain from Disorder
  • The Black Swan: The Impact of the Highly Improbable (First edition)
  • Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
  • Zenhabits

Get in touch with Marc

  • Email him at ceo.saasu.com
  • Visit his website, Saasu.com
  • Follow Marc Lehmann on twitter: @marclehmann

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  • About the Author
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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.
  • The Olympic story I reluctantly shared - Nov 20, 2015
  • Time Management and Productivity Hacks of Billionaires & Olympians [Podcast] - Nov 18, 2015

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Posted on Oct 21, 2014

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