WMTW 050: Marc Lehmann – CEO of Saasu.com, Artisan and Minimalist

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“You are what you don’t automate.” Marc Lehmann (Tweet this)

Ever since I first called Saasu to see if we might fit their accounting software, I’ve been fan. We’ve loved their software and admired the way they do business.

So I loved this interview with Saasu’s CEO, founder and contrarian Marc Lehmann. For over a decade, Saasu has consciously challenged industry trends and norms to stay customer focussed. Aside from a ton of really great business and marketing advice, Marc also shares how his philosophies of minimalism and taking an artisan approach have helped him create a highly automated, scalable business.

Show notes:

Key points

How Marc’s job as a trader gave him the idea to start Saasu.
Why he has always deeply respected business owners and the challenges they face.
He founded Saasu, an online accounting software business, out of his love for software and found a solution for accounting problems for business owners.
Why he chose to invest in the depths of the dot com bust.
How Marc keeps his team small as they maximize the use of automation.
Saasu’s marketing philosophy through networks, quality content and letting their customers market for them.
How they target specific groups of people instead of all people in their marketing.
Why having a good relationship with your customers is important especially if they are included in a big network of potential customers.
Why they market less often but with super high quality content.
How Saasu uses partnering marketing.
Why they only choose the partners that are client centric.
Why an artisan approach in marketing and business matters.
Why Marc believes in quality over quantity.
Discover what a “Black Swan” event is.
Marc’s advice: “Be true to yourself.”

People mentioned

Links/Books mentioned

Get in touch with Marc

Email him at ceo.saasu.com
Visit his website, Saasu.com
Follow Marc Lehmann on twitter: @marclehmann

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About the Author
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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

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