WMTW 050: Marc Lehmann – CEO of Saasu.com, Artisan and Minimalist

26 Shares

Bonus: Download the 33 free templates from Web Marketing That Works by Adam Franklin & Toby Jenkins

Updated on January 4th, 2017

“You are what you don’t automate.” Marc Lehmann (Tweet this)

Ever since I first called Saasu to see if we might fit their accounting software, I’ve been fan. We’ve loved their software and admired the way they do business.

So I loved this interview with Saasu’s CEO, founder and contrarian Marc Lehmann. For over a decade, Saasu has consciously challenged industry trends and norms to stay customer focussed. Aside from a ton of really great business and marketing advice, Marc also shares how his philosophies of minimalism and taking an artisan approach have helped him create a highly automated, scalable business.

Show notes:

Key points

How Marc’s job as a trader gave him the idea to start Saasu.
Why he has always deeply respected business owners and the challenges they face.
He founded Saasu, an online accounting software business, out of his love for software and found a solution for accounting problems for business owners.
Why he chose to invest in the depths of the dot com bust.
How Marc keeps his team small as they maximize the use of automation.
Saasu’s marketing philosophy through networks, quality content and letting their customers market for them.
How they target specific groups of people instead of all people in their marketing.
Why having a good relationship with your customers is important especially if they are included in a big network of potential customers.
Why they market less often but with super high quality content.
How Saasu uses partnering marketing.
Why they only choose the partners that are client centric.
Why an artisan approach in marketing and business matters.
Why Marc believes in quality over quantity.
Discover what a “Black Swan” event is.
Marc’s advice: “Be true to yourself.”

People mentioned

Links/Books mentioned

Get in touch with Marc

Email him at ceo.saasu.com
Visit his website, Saasu.com
Follow Marc Lehmann on twitter: @marclehmann

Did you like this podcast?

If you liked this podcast, please click to tweet this show >>

We would love you to subscribe to Web Marketing That Works and please leave your honest reviews via:

Stitcher radio
iTunes
SoundCloud

Bonus 33 Free Templates

Download the 33 free templates (11.2 MB – zip file) from our new book.

Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).

About the Author
Latest Posts

About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

The Olympic story I reluctantly shared - Nov 20, 2015
Time Management and Productivity Hacks of Billionaires & Olympians [Podcast] - Nov 18, 2015

Share12

Share4

Tweet10

26 Shares

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now