WMTW 053: Greg Merrilees on website conversion optimisation [podcast]
Updated on January 4th, 2017
“Offer something unique that nobody else can” ~Greg Merrilees (Tweet this)
- Started his T-shirt printing business when he was 16 years old.
- Greg learned content marketing online, specifically from podcast shows.
- Content marketing levels the marketing field for the small company to compete with bigger ones.
- Websites are a great help in automating the sales part of the business.
- Start with a free offer to get people on your list.
- Greg’s advice is to design a website that can run thru all platforms.
- Thank you pages are very important for your website; it can help in having a good lead that will attract customers to your funnel.
- Copy writing is also an area that business owners should focus and invest on.
- About page should not be about you, but rather how you could help your target customers.
- Video background greatly helps in conversion.
- Make sure that every posts or content in your website is shareable via social media.
- New trends in website design are clear space, larger images and typography, flat designs, ghost button, fashion colour palette and parallax effect.
Get in touch with Greg
- Visit his website Studio1Design
- Email him at greg[at]studio1design.com
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