WMTW 053: Greg Merrilees on website conversion optimisation [podcast]

Posted by Adam Franklin

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“Offer something unique that nobody else can” ~Greg Merrilees (Tweet this)

Adam talks to Greg Merrilees, founder of Studio1 Design about website design for conversions and making T-shirts for podcasters to get on their radar!

Show-notes:

Key points

• Started his T-shirt printing business when he was 16 years old.
• Greg learned content marketing online, specifically from podcast shows.
• Content marketing levels the marketing field for the small company to compete with bigger ones.
• Websites are a great help in automating the sales part of the business.
• Start with a free offer to get people on your list.
• Greg’s advice is to design a website that can run thru all platforms.
• Thank you pages are very important for your website; it can help in having a good lead that will attract customers to your funnel.
• Copy writing is also an area that business owners should focus and invest on.
• About page should not be about you, but rather how you could help your target customers.
• Video background greatly helps in conversion.
• Make sure that every posts or content in your website is shareable via social media.
• New trends in website design are clear space, larger images and typography, flat designs, ghost button, fashion colour palette and parallax effect.

People mentioned

• James Schramko
• Taki Moore
• Tim Paige

Links mentioned

• perrymarshall.com
• alexdesigns.com
• salesmarketingprofit.com
• ConversionCast

Get in touch with Greg

• Visit his website Studio1Design
• Email him at greg[at]studio1design.com

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine.His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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