WMTW 053: Greg Merrilees on website conversion optimisation [podcast]

Posted by Adam Franklin

Podcast: Play in new window | Download

Subscribe: Android | RSS

“Offer something unique that nobody else can” ~Greg Merrilees (Tweet this)

Adam talks to Greg Merrilees, founder of Studio1 Design about website design for conversions and making T-shirts for podcasters to get on their radar!

Show-notes:

Key points

• Started his T-shirt printing business when he was 16 years old.
• Greg learned content marketing online, specifically from podcast shows.
• Content marketing levels the marketing field for the small company to compete with bigger ones.
• Websites are a great help in automating the sales part of the business.
• Start with a free offer to get people on your list.
• Greg’s advice is to design a website that can run thru all platforms.
• Thank you pages are very important for your website; it can help in having a good lead that will attract customers to your funnel.
• Copy writing is also an area that business owners should focus and invest on.
• About page should not be about you, but rather how you could help your target customers.
• Video background greatly helps in conversion.
• Make sure that every posts or content in your website is shareable via social media.
• New trends in website design are clear space, larger images and typography, flat designs, ghost button, fashion colour palette and parallax effect.

People mentioned

• James Schramko
• Taki Moore
• Tim Paige

Links mentioned

• perrymarshall.com
• alexdesigns.com
• salesmarketingprofit.com
• ConversionCast

Get in touch with Greg

• Visit his website Studio1Design
• Email him at greg[at]studio1design.com

Did you like this podcast?

If you liked this podcast, please click to tweet this show >>

Subscribe

We would love you to subscribe to Web Marketing That Works and please leave your honest reviews via:

Stitcher radio
iTunes
SoundCloud

Bonus 33 Free Templates

Download the 33 free templates (11.2 MB – zip file) from our new book.

Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).

• About the Author
• Latest Posts

About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.

• The 6 to 7 Figures Show – Episode 021: Adam Franklin – Jul 4, 2019
• Don’t create a marketing prison [#76] – Jun 12, 2019