WMTW 054: Chris Raine – 33,000 members, 80,000 posts, 500,000+ comments, non profits as tech startups and Hello Sunday Morning.

Posted by Toby Jenkins

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Updated on January 4th, 2017

“We all have a plan until we’re punched in the face.” Chris Raine (Tweet this)

Chris spoke to me about the obstacles and challenges non profits face, the kinds of marketing that has worked for them, how they’ve found and appointed ambassadors and much much more.

Show-notes:

Key points

• Chris is the founder of Hello Sunday Morning, a non profit on a mission to change the world’s relationship with alcohol.
• Chris shared how he changed his alcohol consumption through blogging at the age of 21
• How HSM has attracted 33,000+ members, 80,000 blog posts and almost half a million comments.
• Why their focus is on the technology that will help people change.
• How they increased engagement and involvement.
• His favourite marketing techniques from ad and pr campaigns, SEO, facebook advertising and Google Analytics.
• Why referral style marketing didn’t work for them.
• How they secured high profile media ambassadors.
• Their single biggest challenge.
• Chris’s advice on how to deliver value to your customers.

People mentioned

• Jill Stark
• Mark Scott
• David Gonski
• Patrick Mcgorry

Links mentioned

• High Sobriety: my year without booze
• The Power of One: A Novel

Get in touch with Chris

• Visit his website HelloSundayMorning.org
• Connect with him at twitter @ckraine

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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

• The Olympic story I reluctantly shared – Nov 20, 2015
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