WMTW 056 – Tom Morkes: The Power of Collaboration & The Single Most Important Question to Ask Any Influencer [podcast]
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“Disciplined approach to Success” Tom Morkes (Tweet this)
In this episode I spoke to Tom Morkes, founder of Insurgent Publishing about influencer outreach, a disciplined approach to success, the importance of multiple projects, crowdfunding and the key lessons he learned from 5 years of active duty as an Officer in the US Army.
Show-notes:
Key points
- How Tom transitioned from a military officer to entrepreneur.
- How he outsources operations.
- The importance of leverage a positive impression.
- What keeps people attention depends upon what project it is.
- Marketing is all about how you connect with your target audience.
- How to build connections by making sure your audience understands who you are.
- How to find influencers within your connections and start marketing from there.
- Why individual e-mails are so much more powerful.
- How to make it easy for your audience to market for you.
- Why referencing “influencers” can increase their support.
- How collaboration decreases pressure and workload.
- Only listen to paying customers feedback and validation.
People mentioned
Links mentioned
- Collaborate: The New Rules for Launching a Business Online.
- TomMorkes.com
- InsurgentPublishing.com
- The 7 day start up
- Highspeedlowdrag.com
- Theflightformula.com
- The Art of Instigating
- Publishersempire.com
- Antifragile: Things That Gain from Disorder
Get in touch with Tom
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