WMTW 058: Gini Dietrich from Spin Sucks [podcast]

Posted by Adam Franklin

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“Web Marketing is all about relationships.” — Gini Dietrich (Tweet this)

Adam Franklin chats to Gini Dietrich from SpinSucks.com about the hits and misses on her marketing journey. Like how blogging leads to 80% of revenue and why some products have failed.

Show-notes:

Key points

• Gini is the founder and CEO of Arment Dietrich and author of the book “Spin Sucks: Communication and Reputation Management in the Digital Age.”
• Shifted their traditional office setting to a virtual setup and distributed team.
• Web Marketing for Gini is all about relationships.
• Focus on relationships with your clients and start to build on that.
• Spend time on social media platforms that your prospects are in.
• Gini wakes at 4:45am sits down at her desk at 5am and ends up at 7am, then she start her day.
• Blogging constitutes to about 80% of their revenue.
• When using content for marketing, use tools to help you like Followerwonk or Inkybee.

People mentioned

• Andy Crestodina
• Christopher Penn

Links mentioned

• Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era.
• Spin Sucks: Communication and Reputation Management in the Digital Age.

Get in touch with Gini

• Visit Spinsucks.com

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About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.

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