WMTW 058: Gini Dietrich from Spin Sucks [podcast]

Posted by Adam Franklin

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Updated on February 10th, 2015

“Web Marketing is all about relationships.” — Gini Dietrich (Tweet this)

Adam Franklin chats to Gini Dietrich from SpinSucks.com about the hits and misses on her marketing journey. Like how blogging leads to 80% of revenue and why some products have failed.

Show-notes:

Key points

• Gini is the founder and CEO of Arment Dietrich and author of the book “Spin Sucks: Communication and Reputation Management in the Digital Age.”
• Shifted their traditional office setting to a virtual setup and distributed team.
• Web Marketing for Gini is all about relationships.
• Focus on relationships with your clients and start to build on that.
• Spend time on social media platforms that your prospects are in.
• Gini wakes at 4:45am sits down at her desk at 5am and ends up at 7am, then she start her day.
• Blogging constitutes to about 80% of their revenue.
• When using content for marketing, use tools to help you like Followerwonk or Inkybee.

People mentioned

• Andy Crestodina
• Christopher Penn

Links mentioned

• Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era.
• Spin Sucks: Communication and Reputation Management in the Digital Age.

Get in touch with Gini

• Visit Spinsucks.com

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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