WMTW 058: Gini Dietrich from Spin Sucks [podcast]
“Web Marketing is all about relationships.” — Gini Dietrich (Tweet this)
Adam Franklin chats to Gini Dietrich from SpinSucks.com about the hits and misses on her marketing journey. Like how blogging leads to 80% of revenue and why some products have failed.
- Gini is the founder and CEO of Arment Dietrich and author of the book “Spin Sucks: Communication and Reputation Management in the Digital Age.”
- Shifted their traditional office setting to a virtual setup and distributed team.
- Web Marketing for Gini is all about relationships.
- Focus on relationships with your clients and start to build on that.
- Spend time on social media platforms that your prospects are in.
- Gini wakes at 4:45am sits down at her desk at 5am and ends up at 7am, then she start her day.
- Blogging constitutes to about 80% of their revenue.
- When using content for marketing, use tools to help you like Followerwonk or Inkybee.
- Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era.
- Spin Sucks: Communication and Reputation Management in the Digital Age.
Get in touch with Gini
- Visit Spinsucks.com
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