WMTW 064: Cas McCullough, author of Your Brilliant Un-Career [podcast]

Posted by Adam Franklin

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“Get out of your way and believe in yourself” Cas McCullough (Tweet this)

Adam Franklin chats to Cas about mistakes to avoid and why we need to get out of our way sometimes.

Show-notes:

Key points

• Cas is the author of the book Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap and is the owner of Content Marketing Cardiology.
• She is also the host of the Your Brilliant Un-Career Podcast. Subscribe on iTunes.
• Real life stories of business owners always serves as good lessons.
• Online marketing is a long time investment and not an instant marketing fix.
• Marketing should be seen strategically, not tactically.
• For start ups, first step is to do research.
• Learning should be followed by implementation.
• Differentiate yourself to stand out on the market.

People mentioned

• Dan Norris
• John Lee Dumas

Links mentioned

• The Book Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap
• Your Brilliant Un-Career Podcast
• The Likeability Co

Get in touch with Cas

• Follow her at twitter @casmccullough
• Visit her website CasMcCullough.com

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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