WMTW 067: Sean d’Souza from Psychotactics [podcast]
“Marketing shouldn’t be any different from life” Sean d’Souza (Tweet this)
Adam Franklin chats to Sean d’Souza from Psychotactics about the marketing psychology, why you only want customer who consume your material and the Bikini Principle of content.
- Sean is the host of the podcast “The Three Month Vacation.” Subscribe in iTunes.
- Started working as a cartoonist and ended up being in the marketing business.
- Integrate marketing to be exciting and interesting.
- Marketing should be accompanied with filtering.
- Product – Training – Consultancy.
- Sean’s marketing philosophy is “Consumption is key.” Customers only come back if they ‘consume’ and implement your product, (book or service).
- You get attracted to a product
- You buy
- You consume
- Consumption works by:
- Intimidation (reduce intimidation)
- Isolation (isolate what they need to do)
- Implementation (allow them to implement easily)
- Feedback is different from testimonials.
- Advice for start-ups.
- Learn how to write.
- Go on to vacation but do not lose revenue.
- Download Sean’s headline report.
Get in touch with Sean
- Get goodies from his website at Psychotactics.com
- Subscribe to his podcast in iTunes.
- Follow him on Twitter @seandsouza
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Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.