WMTW 072: Dov Gordon on joint venture marketing [podcast]

Posted by Adam Franklin

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“Information becomes knowledge once it’s acted on.” Dov Gordon (Tweet this)

Adam Franklin chats to Dov Gordon about joint ventures and building a marketing system.  The three questions people must answer before they buy from you.

Show-notes:

 Key points

• Dov works with clients in formulating ideas for their business.
• 2 things clients are interested in:
  • Problem that they have and don’t want
  • A result they want but don’t have
• 3 questions that a marketing system has to answer for their client
  • Should I pay attention and is this interesting?
  • Can I trust you?
  • What do you recommend for me?
• Understand the client’s deeper level problems and have them as basis for your marketing.
• Get your clients to know you to build trust.
• Practice the marketing personally before taking it online.
• Master a single tactic before moving into others.
• Dov’s first marketing strategy is expanding your network.
• Quality of people is important in forming a group.
• Focus on mastering a few things and not worry about doing everything.

People mentioned

• Jay Abraham
• Dan Kennedy
• Allan Weiss

Links mentioned

• The Obstacle Is The Way by Ryan Holiday.
• How to Elegantly Control Your Next Sales Conversation
• Dov’s Manual “How to Systematically and Consistently Attract First-Rate Clients”

Get in touch with Dov

• Visit his website DovGordon.net
• Follow Dov on Twitter @DovGordon

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