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Home / WMTW 072: Dov Gordon on joint venture marketing [podcast]

WMTW 072: Dov Gordon on joint venture marketing [podcast]

Posted by Adam Franklin

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Updated on March 20th, 2015

072 Dov Gordon

“Information becomes knowledge once it’s acted on.” Dov Gordon (Tweet this)

Adam Franklin chats to Dov Gordon about joint ventures and building a marketing system.  The three questions people must answer before they buy from you.

Show-notes:

 Key points

  • Dov works with clients in formulating ideas for their business.
  • 2 things clients are interested in:
    • Problem that they have and don’t want
    • A result they want but don’t have
  • 3 questions that a marketing system has to answer for their client
    • Should I pay attention and is this interesting?
    • Can I trust you?
    • What do you recommend for me?
  • Understand the client’s deeper level problems and have them as basis for your marketing.
  • Get your clients to know you to build trust.
  • Practice the marketing personally before taking it online.
  • Master a single tactic before moving into others.
  • Dov’s first marketing strategy is expanding your network.
  • Quality of people is important in forming a group.
  • Focus on mastering a few things and not worry about doing everything.

People mentioned

  • Jay Abraham
  • Dan Kennedy
  • Allan Weiss

Links mentioned

  • The Obstacle Is The Way by Ryan Holiday.
  • How to Elegantly Control Your Next Sales Conversation
  • Dov’s Manual “How to Systematically and Consistently Attract First-Rate Clients”

Get in touch with Dov

  • Visit his website DovGordon.net
  • Follow Dov on Twitter @DovGordon

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Posted on Mar 18, 2015

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