WMTW 072: Dov Gordon on joint venture marketing [podcast]
“Information becomes knowledge once it’s acted on.” Dov Gordon (Tweet this)
Adam Franklin chats to Dov Gordon about joint ventures and building a marketing system. The three questions people must answer before they buy from you.
- Dov works with clients in formulating ideas for their business.
- 2 things clients are interested in:
- Problem that they have and don’t want
- A result they want but don’t have
- 3 questions that a marketing system has to answer for their client
- Should I pay attention and is this interesting?
- Can I trust you?
- What do you recommend for me?
- Understand the client’s deeper level problems and have them as basis for your marketing.
- Get your clients to know you to build trust.
- Practice the marketing personally before taking it online.
- Master a single tactic before moving into others.
- Dov’s first marketing strategy is expanding your network.
- Quality of people is important in forming a group.
- Focus on mastering a few things and not worry about doing everything.
- The Obstacle Is The Way by Ryan Holiday.
- How to Elegantly Control Your Next Sales Conversation
- Dov’s Manual “How to Systematically and Consistently Attract First-Rate Clients”
Get in touch with Dov
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- The 6 to 7 Figures Show – Episode 021: Adam Franklin – Jul 4, 2019
- Split your marketing into seasons [#73] – Jun 9, 2019
Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.