WMTW 072: Dov Gordon on joint venture marketing [podcast]

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Updated on March 20th, 2015

“Information becomes knowledge once it’s acted on.” Dov Gordon (Tweet this)

Adam Franklin chats to Dov Gordon about joint ventures and building a marketing system. The three questions people must answer before they buy from you.

Show-notes:

Key points

Dov works with clients in formulating ideas for their business.
2 things clients are interested in:
- Problem that they have and don’t want
- A result they want but don’t have
3 questions that a marketing system has to answer for their client
- Should I pay attention and is this interesting?
- Can I trust you?
- What do you recommend for me?
Understand the client’s deeper level problems and have them as basis for your marketing.
Get your clients to know you to build trust.
Practice the marketing personally before taking it online.
Master a single tactic before moving into others.
Dov’s first marketing strategy is expanding your network.
Quality of people is important in forming a group.
Focus on mastering a few things and not worry about doing everything.

People mentioned

Links mentioned

Get in touch with Dov

Visit his website DovGordon.net
Follow Dov on Twitter @DovGordon

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