WMTW 072: Dov Gordon on joint venture marketing [podcast]

Posted by Adam Franklin

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“Information becomes knowledge once it’s acted on.” Dov Gordon (Tweet this)

Adam Franklin chats to Dov Gordon about joint ventures and building a marketing system.  The three questions people must answer before they buy from you.

Show-notes:

 Key points

• Dov works with clients in formulating ideas for their business.
• 2 things clients are interested in:
  • Problem that they have and don’t want
  • A result they want but don’t have
• 3 questions that a marketing system has to answer for their client
  • Should I pay attention and is this interesting?
  • Can I trust you?
  • What do you recommend for me?
• Understand the client’s deeper level problems and have them as basis for your marketing.
• Get your clients to know you to build trust.
• Practice the marketing personally before taking it online.
• Master a single tactic before moving into others.
• Dov’s first marketing strategy is expanding your network.
• Quality of people is important in forming a group.
• Focus on mastering a few things and not worry about doing everything.

People mentioned

• Jay Abraham
• Dan Kennedy
• Allan Weiss

Links mentioned

• The Obstacle Is The Way by Ryan Holiday.
• How to Elegantly Control Your Next Sales Conversation
• Dov’s Manual “How to Systematically and Consistently Attract First-Rate Clients”

Get in touch with Dov

• Visit his website DovGordon.net
• Follow Dov on Twitter @DovGordon

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine.His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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