WMTW 072: Dov Gordon on joint venture marketing [podcast]
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“Information becomes knowledge once it’s acted on.” Dov Gordon (Tweet this)
Adam Franklin chats to Dov Gordon about joint ventures and building a marketing system. The three questions people must answer before they buy from you.
Show-notes:
Key points
- Dov works with clients in formulating ideas for their business.
- 2 things clients are interested in:
- Problem that they have and don’t want
- A result they want but don’t have
- 3 questions that a marketing system has to answer for their client
- Should I pay attention and is this interesting?
- Can I trust you?
- What do you recommend for me?
- Understand the client’s deeper level problems and have them as basis for your marketing.
- Get your clients to know you to build trust.
- Practice the marketing personally before taking it online.
- Master a single tactic before moving into others.
- Dov’s first marketing strategy is expanding your network.
- Quality of people is important in forming a group.
- Focus on mastering a few things and not worry about doing everything.
People mentioned
Links mentioned
- The Obstacle Is The Way by Ryan Holiday.
- How to Elegantly Control Your Next Sales Conversation
- Dov’s Manual “How to Systematically and Consistently Attract First-Rate Clients”
Get in touch with Dov
- Visit his website DovGordon.net
- Follow Dov on Twitter @DovGordon
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