WMTW 074: Toby Carlisle – Fund manager, author, blogger and the Acquirers Multiple [podcast]

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“Read lots and lots to get an idea of what the arguments are.” Toby Carlisle (Tweet this)

Toby Carlisle talks to Toby Jenkins about the marketing strategy and process for investment funds and his lessons from his journey to establishing authority: blogging, national media coverage, Twitter, influencer outreach and much more.

Show-notes:

Key points

Toby founded an investment firm in Los Angeles named Eyquem Investment Management.
Co-authored the book “Quantitative Value, + Web Site: A Practitioner’s Guide to Automating Intelligent Investment and Eliminating Behavioral Errors,” and is the author of the book “Deep Value: Why Activist Investors and Other Contrarians Battle for Control of Losing Corporations.”
How he has used his books and blog to build his authority.
Toby’s strategies for getting national media eg Bloomberg, Yahoo Finance, Sky Business
His writing process for 1000 words per day.
Why knowing both sides of the argument is crucial to creating great content.
The importance of titles and headlines.

People mentioned

Links mentioned

Get in touch with Toby

Visit his blog GreenBackd.com
Visit his website AcquirersMultiple.com
Follow him on twitter @Greenbackd

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About the Author
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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

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