WMTW 074: Toby Carlisle – Fund manager, author, blogger and the Acquirers Multiple [podcast]

Posted by Toby Jenkins

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“Read lots and lots to get an idea of what the arguments are.” Toby Carlisle (Tweet this)

Toby Carlisle talks to Toby Jenkins about the marketing strategy and process for investment funds and his lessons from his journey to establishing authority: blogging, national media coverage, Twitter, influencer outreach and much more.

Show-notes:

Key points

• Toby founded an investment firm in Los Angeles named Eyquem Investment Management.
• Co-authored the book “Quantitative Value, + Web Site: A Practitioner’s Guide to Automating Intelligent Investment and Eliminating Behavioral Errors,” and is the author of the book “Deep Value: Why Activist Investors and Other Contrarians Battle for Control of Losing Corporations.”
• How he has used his books and blog to build his authority.
• Toby’s strategies for getting national media eg Bloomberg, Yahoo Finance, Sky Business
• His writing process for 1000 words per day.
• Why knowing both sides of the argument is crucial to creating great content.
• The importance of titles and headlines.

People mentioned

• Carl Icahnn
• Peter Switzer
• James O’Shaughnessy

Links mentioned

• AcquirersMultiple.com
• GreenBackd.com
• Quantitative Value, + Web Site: A Practitioner’s Guide to Automating Intelligent Investment and Eliminating Behavioral Errors
• “Deep Value: Why Activist Investors and Other Contrarians Battle for Control of Losing Corporations
• What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time

Get in touch with Toby

• Visit his blog GreenBackd.com
• Visit his website AcquirersMultiple.com
• Follow him on twitter @Greenbackd

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• About the Author
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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

• The Olympic story I reluctantly shared – Nov 20, 2015
• Time Management and Productivity Hacks of Billionaires & Olympians [Podcast] – Nov 18, 2015

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