WMTW 075: Dionne Lew, author of The Social Executive [podcast]
Updated on April 26th, 2015
“Ignorance drives fear in a sense.” Dionne Lew (Tweet this)
Adam Franklin chats to Dionne about the absence of business executives on social media and why there is no reason to be afraid.
- Dionne is the author of the book “The Social Executive: How to Master Social Media and Why it’s Good for Business” and is the owner of the blog DionneLew.com
- Executives should close the gap by being active on social media.
- Ignorance is followed by fear.
- Social media has become a business imperative and a necessity.
- 81% of Executives wants to be on social media.
- A social CEO conveys trust and reputation from customers and employees.
- CEO Checklist for Social Media:
- Do not be involved in controversies
- Be aware of what you are saying
- Have firm judgments and be responsible
- Do not be afraid, you have the skills already.
- Social media users moderate the platform themselves; people are accountable for their actions.
Get in touch with Dionne
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