WMTW 075: Dionne Lew, author of The Social Executive [podcast]

Posted by Adam Franklin

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Updated on April 26th, 2015

“Ignorance drives fear in a sense.” Dionne Lew (Tweet this)

Adam Franklin chats to Dionne about the absence of business executives on social media and why there is no reason to be afraid.

Show-notes:

 Key points

• Dionne is the author of the book “The Social Executive: How to Master Social Media and Why it’s Good for Business” and is the owner of the blog DionneLew.com
• Executives should close the gap by being active on social media.
• Ignorance is followed by fear.
• Social media has become a business imperative and a necessity.
• 81% of Executives wants to be on social media.
• A social CEO conveys trust and reputation from customers and employees.
• CEO Checklist for Social Media:
  • Do not be involved in controversies
  • Be aware of what you are saying
  • Have firm judgments and be responsible
  • Do not be afraid, you have the skills already.
• Social media users moderate the platform themselves; people are accountable for their actions.

Links mentioned

• The Social Executive: How to Master Social Media and why it’s Good for Business.”
• DionneLew.com

Get in touch with Dionne

• Visit her blog DionneLew.com
• Follow her at twitter @DionneLew

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Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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