WMTW 075: Dionne Lew, author of The Social Executive [podcast]

Posted by Adam Franklin

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“Ignorance drives fear in a sense.” Dionne Lew (Tweet this)

Adam Franklin chats to Dionne about the absence of business executives on social media and why there is no reason to be afraid.

Show-notes:

 Key points

• Dionne is the author of the book “The Social Executive: How to Master Social Media and Why it’s Good for Business” and is the owner of the blog DionneLew.com
• Executives should close the gap by being active on social media.
• Ignorance is followed by fear.
• Social media has become a business imperative and a necessity.
• 81% of Executives wants to be on social media.
• A social CEO conveys trust and reputation from customers and employees.
• CEO Checklist for Social Media:
  • Do not be involved in controversies
  • Be aware of what you are saying
  • Have firm judgments and be responsible
  • Do not be afraid, you have the skills already.
• Social media users moderate the platform themselves; people are accountable for their actions.

Links mentioned

• The Social Executive: How to Master Social Media and why it’s Good for Business.”
• DionneLew.com

Get in touch with Dionne

• Visit her blog DionneLew.com
• Follow her at twitter @DionneLew

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About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.

• The 6 to 7 Figures Show – Episode 021: Adam Franklin – Jul 4, 2019
• Don’t create a marketing prison [#76] – Jun 12, 2019

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