WMTW 076: Ben Love from Grassroots IT [podcast]

Posted by Toby Jenkins

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Updated on May 18th, 2015

“My marketing philosophy focuses on 2 things: Community and Education” Ben Love (Tweet this)

 Ben Love shares some of his surprising results from using Webinars to drive Enquiry.

Show-notes:

 Key points

• Ben is the owner and founder of Grassroots IT, an outsourcing IT company. 
• He is also the host of The Small Business Technology Show Podcast.
• The business started from a garage with an old computer.
• How Ben has broken down his business journey into 3 phases and why marketing is just now absorbing most of his time.
• Why giving back and sharing knowledge with their community is central to Ben’s marketing philosophy.
• His tip for writing
• How small tweaks to the sequence of his webinar increased enquiry rates to 70%.

People mentioned

• Taki Moore
• James Schramko
• Lewis Howes
• Patt Flynn

Links mentioned

• Grassroots IT
• Sales Marketing Profit Podcast
• Zoom
• Hubspot
• Small Business Big Marketing

Get in touch with Ben

• Email him at ben[at]grassrootsit.com.au
• Connect with Ben at LinkedIn
• Follow him on Twitter @_benlove

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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

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