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Home / WMTW 076: Ben Love from Grassroots IT [podcast]

WMTW 076: Ben Love from Grassroots IT [podcast]

Posted by Toby Jenkins

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Updated on May 18th, 2015

Ben Love

“My marketing philosophy focuses on 2 things: Community and Education” Ben Love (Tweet this)

 Ben Love shares some of his surprising results from using Webinars to drive Enquiry.

Show-notes:

 Key points

  • Ben is the owner and founder of Grassroots IT, an outsourcing IT company. Small Business Technology Show
  • He is also the host of The Small Business Technology Show Podcast.
  • The business started from a garage with an old computer.
  • How Ben has broken down his business journey into 3 phases and why marketing is just now absorbing most of his time.
  • Why giving back and sharing knowledge with their community is central to Ben’s marketing philosophy.
  • His tip for writing
  • How small tweaks to the sequence of his webinar increased enquiry rates to 70%.

People mentioned

  • Taki Moore
  • James Schramko
  • Lewis Howes
  • Patt Flynn

Links mentioned

  • Grassroots IT
  • Sales Marketing Profit Podcast
  • Zoom
  • Hubspot
  • Small Business Big Marketing

Get in touch with Ben

  • Email him at ben[at]grassrootsit.com.au
  • Connect with Ben at LinkedIn
  • Follow him on Twitter @_benlove

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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.
  • The Olympic story I reluctantly shared - Nov 20, 2015
  • Time Management and Productivity Hacks of Billionaires & Olympians [Podcast] - Nov 18, 2015
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Posted on May 7, 2015

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Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

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