WMTW 076: Ben Love from Grassroots IT [podcast]

Posted by Toby Jenkins

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Updated on May 18th, 2015

“My marketing philosophy focuses on 2 things: Community and Education” Ben Love (Tweet this)

Ben Love shares some of his surprising results from using Webinars to drive Enquiry.

Show-notes:

Key points

Ben is the owner and founder of Grassroots IT, an outsourcing IT company.
He is also the host of The Small Business Technology Show Podcast.
The business started from a garage with an old computer.
How Ben has broken down his business journey into 3 phases and why marketing is just now absorbing most of his time.
Why giving back and sharing knowledge with their community is central to Ben’s marketing philosophy.
His tip for writing
How small tweaks to the sequence of his webinar increased enquiry rates to 70%.

People mentioned

Links mentioned

Get in touch with Ben

Email him at ben[at]grassrootsit.com.au
Connect with Ben at LinkedIn
Follow him on Twitter @_benlove

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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

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