WMTW 127: Ilana Weschler from Green Arrow Digital [Podcast]
“The biggest struggle is really knowing your customer.” Ilana Weschler (Tweet this)
In this episode I chat with Ilana about remarketing, Facebook ads and a lot more about online marketing.
- Remarketing gives a business an opportunity to show an ad to a target customer.
- Pixels are free and have a maximum duration of 180 days.
- Never treat everybody the same with remarketing.
- Facebook ads give you an idea about your client’s behavior.
- Never bombard the same person with the same ad.
- Give an “offer” on Facebook ads to get attraction.
Get in touch with Ilana
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