WMTW 140: Greg Cassar – Digital Marketing Strategist Part 2 [Podcast]
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Greg Cassar Digital Marketing Strategist
“Cash flow is determined by your calendar.” Greg Cassar (Tweet this)
In this episode I finish off my talk with Greg Cassar about running a successful e-commerce business.
Show-notes:
Key points
16 Components for Creating the Perfect E-Commerce Business:
- Repeat purchases
- Demand
- Re-targeting
- Price
- Cost effective shipping
- Good Multi supplier chain
- Cost of goods sold
- Google and Facebook like it
- Good low refund products
- Passionate market
- Growing Industry
- Ability to upsell
- Product is consumed or re-ordered
- Content amplification
- Market has money and motivated to spend it
- Mind set
Profit Triad
- How to get more customers
- Start with the store
- Traffic
- How to get them spending more
- Upselling
- Post-purchase upsell
- How to get them buying again
Links mentioned
About Greg Cassar – Digital Marketing Strategist
Greg Cassar lives an an active coastal family life with great work/life balance. He loves his wife, his kids, surfing, motorbike riding and fun outdoors. He is famous for being extremely honest and ‘what you see is what you get’ with no surprises.
After his Agency years, Greg morphed to become a coach and ran the highly successful Digital Marketing Mastermind ‘The Collective’. Over the next 6 1/2 years he helped over 100 businesses grow by as much as $50m in additional sales in some cases.
Plus Greg:
- In the top 1% of Marketers on the Planet
- Worked with/in 350 Businesses
- Driven over 2 Million Leads
- Responsible for Over $500m in Sales Online
- Managed over $10m in Clicks
- Performed over 400 Split Tests
- Speaker/Educator for the Australian Government
- Positively impacted a lot of lives
Get in touch with Greg
- Visit his website Rainmaker.
- Follow him on Twitter @gregcassar
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