WMTW 144: “How Do You Scale Influencer Outreach in a Non Spammy Way?” [Podcast]
“Have that direct relationship with the influencer.” Adam Franklin (Tweet this)
In this episode I answer a question from a podcast listener, Adithya Murali who is the content marketer at Techwyse. He asks, “How do you scale influencer outreach in a non spammy way?” In today’s show I answer Adi’s question.
Here are the stages to building a relationship with an influencer:
- 1st stage
- Identify the influencers in your industry
- Find out what you can about them. Get a virtual assistant for this.
- Create touch points before reaching out.
- 2nd stage
- Ask for something that is beneficial to them, give them backlinks and more presence online.
- Podcasts and videos are great examples of content sharing.
- 3rd stage
- Send them a “Thank you” gift.
- Be personal to scale up.
Get in touch with Adam
- Email him at Adam.Franklin[at]bluewiremedia.com.au
- Follow him on Twitter @Franklin_Adam
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