WMTW 144: “How Do You Scale Influencer Outreach in a Non Spammy Way?” [Podcast]
“Have that direct relationship with the influencer.” Adam Franklin (Tweet this)
In this episode I answer a question from a podcast listener, Adithya Murali who is the content marketer at Techwyse. He asks, “How do you scale influencer outreach in a non spammy way?” In today’s show I answer Adi’s question.
Here are the stages to building a relationship with an influencer:
- 1st stage
- Identify the influencers in your industry
- Find out what you can about them. Get a virtual assistant for this.
- Create touch points before reaching out.
- 2nd stage
- Ask for something that is beneficial to them, give them backlinks and more presence online.
- Podcasts and videos are great examples of content sharing.
- 3rd stage
- Send them a “Thank you” gift.
- Be personal to scale up.
Get in touch with Adam
- Email him at Adam.Franklin[at]bluewiremedia.com.au
- Follow him on Twitter @Franklin_Adam
Did you like this podcast?
If you liked this podcast, please click to tweet this show >>
We would love you to subscribe to Web Marketing That Works and please leave your honest reviews via:
Download the 33 free templates from our new book.
Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).
- How to nurture LinkedIn contacts into high-value clients – Oct 26, 2018
- LinkedIn Marketing Template Bundle – Sep 24, 2018
Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.