WMTW 144: “How Do You Scale Influencer Outreach in a Non Spammy Way?” [Podcast]

Posted by Adam Franklin

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Updated on January 6th, 2017

“Have that direct relationship with the influencer.” Adam Franklin (Tweet this)

In this episode I answer a question from a podcast listener, Adithya Murali who is the content marketer at Techwyse. He asks, “How do you scale influencer outreach in a non spammy way?”  In today’s show I answer Adi’s question.

Show-notes:

Key points

Here are the stages to building a relationship with an influencer:

• 1^st stage
  • Identify the influencers in your industry
  • Find out what you can about them. Get a virtual assistant for this.
  • Create touch points before reaching out.
• 2^nd stage
  • Ask for something that is beneficial to them, give them backlinks and more presence online.
  • Podcasts and videos are great examples of content sharing.
• 3^rd stage
  • Send them a “Thank you” gift.
  • Be personal to scale up.

People mentioned

• Tor Refsland

Links mentioned

• Hunter.io

Get in touch with Adam

• Email him at Adam.Franklin[at]bluewiremedia.com.au
• Follow him on Twitter @Franklin_Adam

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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