WMTW 144: “How Do You Scale Influencer Outreach in a Non Spammy Way?” [Podcast]

Posted by Adam Franklin

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“Have that direct relationship with the influencer.” Adam Franklin (Tweet this)

In this episode I answer a question from a podcast listener, Adithya Murali who is the content marketer at Techwyse. He asks, “How do you scale influencer outreach in a non spammy way?”  In today’s show I answer Adi’s question.

Show-notes:

Key points

Here are the stages to building a relationship with an influencer:

• 1^st stage
  • Identify the influencers in your industry
  • Find out what you can about them. Get a virtual assistant for this.
  • Create touch points before reaching out.
• 2^nd stage
  • Ask for something that is beneficial to them, give them backlinks and more presence online.
  • Podcasts and videos are great examples of content sharing.
• 3^rd stage
  • Send them a “Thank you” gift.
  • Be personal to scale up.

People mentioned

• Tor Refsland

Links mentioned

• Hunter.io

Get in touch with Adam

• Email him at Adam.Franklin[at]bluewiremedia.com.au
• Follow him on Twitter @Franklin_Adam

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About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.

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