WMTW 150: Adele Revella author of Buyer Personas [Podcast]

Posted by Adam Franklin

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“What we need to know is exactly what is on our buyer’s mind.” Adele Revella (Tweet this)

In this episode I talk with Adele Revella about the buyer persona – how and what to know about your ideal buyers.

Show-notes:

Key points

• Adele is the author of the book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business, and the founder of the Buyer Persona Institute.  
• Specialised interviews with buyers will help you get their persona.
• Get them to open up and tell you the story of their decision.
• 5 rings of buying insight:
  • Priority initiative ring of insight
  • Success factors insight
  • Perceived barriers insight
  • Decision criteria insight
  • Buyer’s journey

People mentioned

• David Meerman Scott

Links mentioned

• Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
• Buyer Persona Institute

Get in touch with Adele

• Get free resources at BuyerPersona/Resources
• Go to her website at BuyerPersona.com
• Get her book at BuyerPersona.com/book
• Follow her on Twitter @buyerpersona

Season 1 is over, please wait for the comeback at Season 2.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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