• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • Flagship Content
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Courses & Products
    • Lead Launchpad DIY
    • ChatGPT Prompt Pack
    • Marketing Club
    • Template Club
    • 50+ Script Library
    • LinkedIn Profile Makeover Workbook
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / WMTW 150: Adele Revella author of Buyer Personas [Podcast]

WMTW 150: Adele Revella author of Buyer Personas [Podcast]

Posted by Adam Franklin

Share31
Share9
Pin
Tweet
40 Shares
http://traffic.libsyn.com/webmarketingthatworks/150_-__Adele_Revella_author_of_Buyer_Personas.mp3

Podcast: Play in new window | Download

Subscribe: RSS

150 Adele Revella

“What we need to know is exactly what is on our buyer’s mind.” Adele Revella (Tweet this)

In this episode I talk with Adele Revella about the buyer persona – how and what to know about your ideal buyers.

Show-notes:

Key points

  • Adele is the author of the book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business, and the founder of the Buyer Persona Institute.  Buyer Personas
  • Specialised interviews with buyers will help you get their persona.
  • Get them to open up and tell you the story of their decision.
  • 5 rings of buying insight:
    • Priority initiative ring of insight
    • Success factors insight
    • Perceived barriers insight
    • Decision criteria insight
    • Buyer’s journey

People mentioned

  • David Meerman Scott

Links mentioned

  • Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
  • Buyer Persona Institute

Get in touch with Adele

  • Get free resources at BuyerPersona/Resources
  • Go to her website at BuyerPersona.com
  • Get her book at BuyerPersona.com/book
  • Follow her on Twitter @buyerpersona

Season 1 is over, please wait for the comeback at Season 2.

Did you like this podcast? Podcast

If you liked this podcast, please click to tweet this show >>

Subscribe

We would love you to subscribe to Web Marketing That Works and please leave your honest reviews via:

Stitcher radio
iTunes

Bonus 33 Free TemplatesWeb Marketing that Works

Download the 33 free templates from our new book.

Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).

 

Share31
Share9
Pin
Tweet
40 Shares
1 Comment
podcast
 0 Shares
Tweet

Posted on Mar 22, 2017

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← What are digital marketing strategies? How Good Should Leaders Aim To Be As Coaches? →
  • Latest
  • Popular
  • Comments
  • Tags
  • Noosa Shark & ScoreacrdNoosa, shark & marketing scorecard Nov 12, 2023
  • Win Hearts & Minds: 4 types of content you need to publish Oct 29, 2023
  • “What’s been working well for me this year?” Oct 9, 2023
  • ChatGPT debrief THUMBChat GPT for marketing Debrief Aug 19, 2023
  • How do we find our 150 disciples - youtube thumbHow do we find our 150 disciples? Aug 9, 2023
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Guide To Email Marketing Strategies 2022! Learn. Practice. Execute […] subscribers like and are willing to give
  • 7 Effective Email Marketing Strategies Can Convert Traffic To Leads - richieblogs […] subscribers like and are willing to give
  • 5 Tipps für erfolgreiches E-Mail-Marketing - Robin Weinmann […] gratis bekommen. Diese Tatsache sollten
  • Lifecycle Marketing vs. Traditional Sales Funnel - MarketingProfs.com - Gossip Buz […] map how customers will remain in your ma
  • Fake negative comments – Bluewire Media – wolfgangherfurtner […] Source link […]
#qldfloods adwords bastien beauchamp Bluewire Media Prize For Web Design brian halligan cara drolshagen comments Community community building conversation customisation deals deloitte Deloitte Digital dhamesh shah email marketing event gadget guy giam swiegers hubsot ignite Jack Daly john jantsch methodology mike volpe nominations Old Spice guy peter blasina places PR QUT Real Time Marketing & PR referral engine saatchi and saatchi LA san francisco scott ginsberg SOBCon the bees awards the brpr group video interviews Vlogging web strategy web strategy web strategy Web Strategy Planning Template zuckerberg

Archives

  • 2023 (16)
  • 2022 (20)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Client Access
      • Bluewire Coaching Platform (members only)
      • Bluewire Student Centre (online courses)
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • ChatGPT & AI Marketing Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy

    95 Baanya St
    Wurtulla
    QLD 4575
    Australia

    Copyright © 2023 All contents Creative Commons Licensed Bluewire Media Pty Ltd.