“Double My Leads” is currently open

Embed the Proven Digital Strategies (and Actual Systems) To Double your Leads and Generate High Value Clients.

Consultants & Advisors:
“What if you could generate qualified leads for your business using proven digital marketing strategies that work ?”

“…Using assets you already have, and without dragging you away from your revenue-generating activity…”

“…And without paying for adverts, interrupting strangers or nervously waiting for word of mouth referrals…”

You know you can win the business
…if only you had more leads to talk to, right..?

If you work with High-Value Clients in a High-Trust, Relationship-Based Business or Profession, then this is an Important Opportunity.

Hello, I am Adam Franklin and I help advisors and consultants, just like you, win high-value clients.

Today I will show you how to do it in an elegant, non-threatening and highly effective way — using proven digital strategies — that have served our clients and our own business well for over 14 years.

Toby Jenkins & Adam Franklin
Authors of #1 bestseller Web Marketing That Works

 

Please read on if you work with high-value clients, especially if you are a:

Consultant, advisor, sales professional, entrepreneur, consultant at a Big 4 or mid-tier firm , ex-corporate consultant, mortgage broker, stock broker, financial advisor, wealth manager, insurance broker, real estate agent, leasing agent, accountant, lawyer, dentist, orthodontist, doctor, GP, physiotherapist, naturopath, clinical psychologist, educator, IT consultant, author, speaker, coach or trainer!

Or if you serve the businesses above as: a digital marketing consultant, social media advisor, copywriter or WordPress consultant.

 

Picture when you’re systematically generating more qualified leads and winning more high-value clients…

You’ll have:
High-value clients who value your service — and are grateful to work with you.

High-value clients who, thanks to your ‘flagship content’ and ‘digital marketing’ will have already received significant value, long before they eagerly pay your first invoice.

High-value clients who won’t quibble over price — in fact these clients are happy, and proud, to pay your premium fees — because they know you are worth it…!

More time to focus on your clients — doing what you do best which is also your highest value work.

Better clients and you’ll be earning handsome fees….. rather than slaving over new leads and stressing about your next gig —  because your marketing system (aka the digital version of you) is doing the heavy lifting!

A system to generate quality leads, on-demand and often on autopilot, which gives you freedom, increased revenue and more joy.

If this is the way you want your business to look, but you don’t know how to do it… don’t worry.

You are not alone…
(but you are in the right place)!

If you want to at least double your online leads, using the assets you already have, please read on.

There is a proven and easy to follow system to attract more leads and that doesn’t drag you away from your revenue-generating activity (aka what you do best).

The good news is, it is not dependent on paying a cent in advertising, interrupting strangers or nervously waiting for word of mouth referrals.

Stay tuned, I have a plan for you.

Perhaps you know this feeling….

• You crave more flexibility and want to work with more energising clients but the constant pressure to bring in business means you take on clients you know you probably shouldn’t.
• You are great at ‘what you do’  but because you don’t know how to use the web to your advantage other companies seem to be winning the work that you are better suited to deliver.
• You have world class knowledge and IP, but your ideal clients don’t know about it because there is no system for getting it to the right people.
• You’ve “got” the website and social media profiles but there’s been no signs of life or leads, so you’re second guessing whether digital marketing even works.
• You’ve listened to various experts but they seem to offer conflicting advice so you don’t know where to turn.
• You’ve been rattled or deterred by the ever-rising price of Google or Facebook ads.

That’s ok and it’s natural.   But relax, I have the system for you!

My journey and ‘a-ha’ moment

Let’s rewind right back to the early days our business, over a decade ago, when we decided to emulate the people and companies whose marketing resonated with us.

We discovered David Meerman Scott’s work and connected with him in 2010 after we’d seen him give a presentation via satellite. We subsequently read his book, devoured his blog and downloaded his resources.  We drafted a marketing template that we thought would be useful to our clients and showed it to David via email, since he had inspired it.  You will know it as our Web Strategy Planning Template.

When it was published nearly a decade ago, people from all over the globe started downloading it.

This opened up a whole new world of possibilities, literally. Rather than just serving clients in Brisbane and Sydney we had interest from clients in dozens of countries.

This was a real turning point for Bluewire Media because prospects (and clients) could begin to know, like and trust us long before we met in real life, and we could be adding value to people at scale. Most importantly, it differentiated us, and since the template was genuinely valuable it led directly to new business, even our first $100k client.

It garnered attention, like being written about in Forbes and in the bestselling book The New Rules of Marketing & PR, which was ‘nice to have’ but the fact it helped us win high-value clients was the most exciting.

Bear in mind we “did the work” to create the template back in 2010 and now, nearly a decade on, it is still “working for us”.

Every day people are downloading it, and it is being used in organisations like companies and universities all over the world.

Now, nearly a decade after we initially co-created it, David estimates there have over 1 million downloads of this template from all across the web and via his book.

If there is ONE thing I recommend that will give your marketing ‘teeth’, it is publishing a piece of flagship content.

And that’s just the starting point…. everything else can be built out around this.  I’ll show you exactly how.

Are you ready to double your leads —without getting dragged away from your primary revenue generating activity?

Great, stay with me!

Here’s a snapshot of the leads that have flowed into Bluewire Media in the last year — mainly via “work” we did years ago — namely releasing our flagship content and inviting people to download it by entering their email address.

Even with zero advertising spend, just under 1,000 people each and every month enter our “Bluewire Marketing Ecosystem” and this has been happening for decades!

Talk about doing the “work once” and reaping the reward for years to come.  It is a genuine asset that produces leads, clients and revenue.

Our leads come from all over the world.

Whilst this approach has worked well for Bluewire over the last decade, I only share it to demonstrate that it works and we practice what we preach.

More exciting is the fact that it works just as well for our students and clients as well.

Student Case Study –
$50-60K in direct revenue

Kain Vodic, Marketing Catalyst.

 “My flagship content directly led to 3 clients  $50,000-$60,000 worth of client work and still going.”

I developed our flagship content (our 1 Page Marketing Plan attached) as a result of the time I spent learning from you 3-4 years ago. This content has worked so well for us.  Yes, we use it with every client and often multiple times throughout the client journey – we keep coming back to it as our foundation document.  The reason I created that particular content (I was looking for something after I did the course with you) was that I felt (and still do) that the marketing landscape has become confusing/overwhelming for clients and practitioners alike with the proliferation of digital marketing options in the last 5-10 years. I also wanted to focus client’s attention on strategy first, tactics second.

Also ….

The document goes in all our new client proposals and it simplifies and compliments the text-based parts of the proposals.
It has provided a tool to engage with potential clients who might be doing their initial research as part of the “like, trust, buy” cycle. This has augmented our Google AdWords and/or SEO activities over the last 3-4 years.

It certainly has directly translated to the winning of 3 clients which have probably amounted to $50,000-$60,000 worth of client work and still going.

Our best students have these attributes…

– A successful, high-trust relationship-based business
– Subject matter knowledge and recognised expertise
– A strong personal and professional network
– Clients who know, like and trust you
– Authority in the marketplace
– Runs on the board
– A credible reputation
– Good word of mouth and referrals

If you have these in the real world aren’t reflected online because of a self-confessed weakness in digital marketing, then I am here to help.

Congrats, you already have the ‘ingredients’, but chances are you don’t have the ‘recipe’

If this is you — great news.

Firstly, congratulations, on the success of your business already.   The good news is it’s much easier to take a successful business and apply a winning digital marketing strategy, than it is to be starting from scratch.

The reassuring thing is you have the ingredients.

You have trust, subject matter expertise, authority, existing clients, runs on the board, a professional network, great referrals and word of mouth!  The only challenge is that these aren’t mirrored in your digital presence.

Read on and let me share the “recipe”

The secret is that social media and digital marketing is simply a digital representation of you and your business.  What works in real life works online, and the good news is the “digital version” of you and your business can be working 24-7 even when you’re with your family, sleeping or on holiday.

The secret recipe is all about replicated online, and it really can open the floodgates of new opportunity.

The good news is that with the right “recipe” or system it’s easy to double your leads.
You’re about to learn how to take every step.

Are you ready?

Great because I’ve taken the guess work out of it, so you can just EXECUTE.

I’m your Sherpa with a GPS

My promise is to take you to the ‘top of the mountain’ with as little weight and baggage as possible.  It’s called the Sherpa Method.

The Sherpa method means I get you to the ‘digital marketing’ summit without the overwhelm or confusion. Plus I have a digital marketing ‘GPS’ so you always know what direction to take. No confusion, no overwhelm and no stalling. Just follow the direction of my GPS and let me be the sherpa to get you to the top. Follow what I say, and ignore the rest of the noise that can be so distracting!

I’ve distilled each lesson down to what will actually move the needle to help you attract more leads.

All you need to do is commit to implementing.  Sound fair?

The program I’m about to show you includes a foundational 8 week program followed by access to a deep dive vault and a keynote vault full of detailed presentations and lessons.

Introducing our flagship course…

This is the system for successful, high-trust, relationship-based advisors and consultants to double their leads — without paying for adverts.

 

Let’s meet some more students

Arvind R

Darren Pearce, marketing consultant at Marketing ER

Darren talks about how he has built up his marketing consulting business using the framework, and mentions how supportive the community is.

Darren’s advice if you’re considering joining:

I love the fact that they are genuinely invested in your success. In my personal experience the guys have been a fantastic help in focusing on helping me grow my business.  There’s a generosity in how they go about offering their knowledge.   It’s been a fantastic decision I’ve made. In fact it’s been the best decision I’ve made for my business in terms of growth, learning, understanding and application.

Student case study – 12 new leads in one day.

Sean Bowes, Owner of Bowes Fitness

Following the process taught in Double My Leads program, Sean did this:

• He shared his expertise via a valuable free gift — a running training program called 30 Days to 10K — packaged as a simple Google Sheet.
• He shot a 60 sec video on an iPhone talking about it.
• He posted the video to Facebook, Linked and Instagram.
• He directed people to where they could download the free program.

RESULTS in 1 day: 12 new leads.
RESULTS in 1 week:  20 new leads.

Result: 12 new subscribers on the first day:

Meet Bill Park from ChangeYourself

Meet Jane Hillsdon, managing director of Dragonfly Marketing

Here’s what Jane had to say when I had a chat with her.

Where we’ve found the most value with the framework is that it enables us to articulate a process that we can work with and that we can deliver to our clients in a very clear format. Being able to access this really clear format that guides our strategy and execution we are able to spend more time delivering remarkable marketing for our clients rather than working behind the scenes documenting the processes.

Jane’s advice for consultants and agencies considering the program:

I would undertake this program simply to get a framework in place that is tried and tested. There is so much trial and error that you don’t want to risk clients by trialling things that may or may not work. You can be confident in your execution as an agency because you know this process works.

And…

“The workbooks and templates are incredibly valuable.  As a digital marketing consultant and as digital marketing consultants, we understand what’s involved in developing a successful web marketing strategy, but I guess what we hadn’t been able to do was articulate that in one page with one diagnostic. When we unearthed the material from Bluewire, we kind of had this light bulb moment that was kind of like, oh yes, this is how it works, this is how we can communicate this. Not only internally to drive our processes, but to be able to give the client an understanding is exactly what we’re trying to do!”

Meet Peter Barnes – Chief Learning Officer at Learn Fast

Peter talks about how his business has been transformed.  Here’s what he has to say:

We did the training and it totally transformed our business. Before we did the course nothing was working. When we did the course we discovered two things. We discovered the power of buyer personas. You taught us buyer personas, and we also discovered the power of creating content, useful things that people can consume from us at no cost.

Since we did the course with you guys our marketing spend on content creation and delivery has been building an asset, so it’s been building value into the business. Because all that stuff stays with us, and it, over time, has a compound effect. We started two years ago. Zero blogs, zero podcasts.

We went from zero website visits when we reconstructed our web presence on advice from you guys … Last month we hit about twenty-two and a half thousand web visits. That was fantastic. That’s two years. Podcasts, we started a year ago, and we’re approaching ten thousand downloads a month.

What was great about program is that we walked out with a bunch of tools that we were able to use to implement what we learnt straight away.

Peter’s advice if you are considering the program:

If anyone was considering joining program I would say don’t wait, get stuck into it, do it, because you will find that it will transform how you view your business. The activity that you are doing today will change, and don’t waste time. You should just do it. You’re nuts if you don’t.

The impact of us doing the web marketing course a couple of years ago on the business has been dramatic. We’ve been able to build an asset, which is building value into the business. We’ve increased our subscriber base. We’ve established a blog. We’ve established a podcast, both of which are really successful.

We’ve enabled our sales process to get more efficient so that in the past a lot of our sales time, sales conversations with people who were interested in what we had to offer to solve their problems was very much an explanation of the product service, how it worked, all of that.

Now we find people are coming to us and having a conversation simply about the buying. How do I buy? What do I do next? They’ve already got all the information about our products, our services, the background, the science behind it because of all the content we’ve published, so it’s just been magic.

You really can stop spinning your wheels AND be freed up to do your most meaningful and profitable work.

Mythbusters 101: Let’s bust a few preconceived ideas you have

I’ve come across quite a few mindset myths that contribute to many businesses neglecting their digital marketing. So let’s bust a few of the myths that may be holding you back from addressing a weakness in digital marketing!

Mindset myth #1: “My clients aren’t on social (so I’m not on social media)”.

Also known as “I’m old school and don’t even have Facebook!”

Debunked: Maybe you are old school, have a successful business and get plenty of new business already. If so that’s great, but your clients are still on social media! You are almost certainly neglecting an opportunity to stay connected with them or worse still, missing valuable word of mouth and referral opportunities by not being top of mind on social media.

There is always the fact that someone else might be communicating with your clients and potential clients — and you’re missing out and not even realising. These days business owners are building trust with prospects via their social media content long before the prospect ever makes an enquiry. I want this to be you too!

Mindset Myth #2: “No-one wants to know about what I do”

Also known as “Who wants to hear from me?” or “My industry is boring”.

Debunked: You certainly do have knowledge, insights and plenty of useful stuff that people WANT to know about.
Think about the last social event like a BBQ, birthday party or lunch, have people ever asked you genuine questions about your work? I’ve heard these exact questions asked of friends at social get togethers.

• A real estate agent was asked “how’s the property market in Brisbane?”
• A broker are asked “Do you think interest rates drop?”. “Do you reckon I’d get a better rate somewhere else?”
• A financial advisor was asked “what shares are good to invest in at the moment?”

If strangers or friends hit you up with these specific types of questions, and let’s assume they’re asking with a genuine interest (not just polite chit chat like “how’s work?”), then others will want to know too!

“But they can just call me, and ask.”

Well there’s two reasons why they won’t:
1. Most of the people interested in what you can share don’t even know you yet…!
2. Even if they do know you, they are reluctant because they don’t want to bug you and waste your time with ‘silly questions’ and secondly they’re worried you’ll hound them to death with sales follow ups if they show even a remote interest.

Yet they still want to know this information — and this is where the opportunity lies!
So take 5 minutes to record a short video or write an article addressing what people have been asking you. At the very least, share this on LinkedIn, and possibly on your Facebook page. When you do, you’ll reach hundreds if not thousands of people in your direct and second degree network, and you’ll instantly be on their radar as a trusted source of information.

Mindset myth #3: “I don’t want tyre-kicker, riff-raff leads off the Internet”

Also known as “we hand pick our clients” or “we’ve never needed to advertise because we have great word of mouth.”

Debunked: Sure, you don’t need to pay to advertise, but there are many ways to maintain your prestigious clientele, and not attract poor quality leads.

You can do your research and find top quality people to reach out to. Hand pick them from the biggest and most useful database of people on the planet; LinkedIn. Are you looking for CEOs, business owners, property investors, Australian C-suite execs based in Hong Kong…? Whatever your ideal client looks like, they exist on LinkedIn. Find them, connect with them and get the relationship started.

Pro Tip: once you’ve found them and connected, it’s best to get OFF social media and on to email, on the phone or into a meeting.

Now this social media stuff isn’t for everyone. If you prefer to fly under the radar or do it the way you’ve always done it, that’s fine. However if you own or run a business, or your job involves biz dev, sales, marketing, publishing, recruiting or you want to advance your own career…. then please keep an open mind because this approach really does work!

If you’re ready to commit to building a web marketing asset, to building your “authority” and doubling your leads then now is your chance.

You can get started today.

Nearly everyone wants more leads, better clients and higher margin revenue. And you can achieve this through building an effective web marketing asset.

And I know some are ready to take action today.

My question for you is, are you ready to join me?

What is the cost of inaction? (…aka the opportunity cost)

The way I see it, you could bounce around from blog post to blog post, listen to another podcast show and drown in another webinar presentation.

Or you can stop spinning your wheels and diluting your attention across a million different tactics, and follow a proven and methodical system.   This will short cut the process so you can be generating leads and winning new high-value clients.

You don’t need to spend 10 years working out what to do, when people like us have done the grunt work, the trial and error and discovered what really works.

Do you want to follow a process and build something of quality that pays off handsomely for years to come?

Or are you happy scrapping? Throwing tactics around and hoping something sticks?  Leaving money on the table?

I know if I hadn’t implemented this stuff for Bluewire, we would’ve left significant revenue on the table.  I wonder what inaction might cost your business….

If you’re the type of person who appreciates that your highest value work is doing what you do best — whatever your line of business is —- then allow me to show you the marketing framework that will work best for you.

I won’t drag you away from your high value work. I will free you up to do your most meaningful and profitable work, by helping you build a web marketing system that complements what you do and helps deliver leads, clients and revenue.

OK, who is this program NOT for?

It’s not for full-time bloggers, internet marketers or online business owners.

Don’t think you have to be a professional internet marketer, full time blogger or online business owner to join me in this program today. You don’t. That’s the last thing you need to do. In fact this course isn’t for people who are “full-time” online at all. If you’re earning a full time living online, then chances are you know most of this stuff already.

Of course we can always learn more, but this program is designed for business owners and consultants who want to move the needle without getting bogged down or overwhelmed.

Not for startups, aspiring entrepreneurs, wantepreneurs or struggling businesses.

We have plenty of free material on our blog, podcast and template library to get your started.  Or you can read our book for $25.  Once you’ve started to get some decent traction with your business, then I’d suggest considering this program.

Who is this program for?

Advisors, consultants, professional service businesses that are high-trust and relationship-based.

Successful advice and consulting businesses… Real businesses with real clients and real revenue.

It’s for service professionals like mortgage brokers, accountants, lawyers, real estate agents, financial advisors, dentists and personal trainers. People with existing businesses, with real revenue and people who want to get on top of their web marketing, so they can focus on their high-value activity.

It’s for people who are committed and focused on growing their business. And because of that they realise they need to know exactly what to do from someone they trust.

It is for digital marketing consultants that serve advisors, consultants & high-trust relationship-based businesses too.

Even though you’ll intuitively know most or all of what I’m teaching, you’ll now be able to use the marketing framework that includes templates, workbooks and processes you can use with your own clients.

You can focus on the part you enjoy most — doing remarkable marketing for clients and getting them results. Since you are the people who serve the business owners and service professionals you can better serve them when you implement this framework.

Once you can explain digital marketing to your clients and show them a proven framework, they are empowered, they trust you more and they commit to bigger and better projects with you.

Not only that, it will be valuable to your own marketing — we don’t want you being the mechanic with the dodgy car!

If you’re a traditional business owner, service professional or digital marketing consultant…  the Double My Leads program is the answer.

Student Testimonial

Meet Dave Eddy, owner of Vicinity Marketing

Here’s some of what Dave has to say:

We use the material to explain marketing concepts to our business owner clients who don’t always understand the digital space. All of Bluewire’s material is really well thought through and easy to implement. We really love how we can tweak and rebrand the material to use with our own clients.

Dave’s advice for people considering the program:

It’s definitely going to be worth your while, regardless of whether you are a digital marketing consultant or a business owner starting out your digital marketing journey. The reason I recommend it so strongly is that it is all encompassing and it covers pretty much all you need to develop a solid web strategy. If you look at the cost of doing this course as a business owner versus getting a consultant to teach it to you, it’s a fraction of the cost and a fraction of the time.

For digital marketing consultants specifically, there is massive value in taking the program because the amount of money you invest in the course pays for itself in one client or one client’s monthly retainer. It’s really easy to see the return on investment come back. It’s the gift that keeps on giving because we use the material with each new client.

Our own 3 pivotal moments

Let me share the pivotal moments in our web marketing journey at Bluewire Media.

#1. Uncovering and publishing “flagship content”

By this I mean, premium content that is so valuable people would pay you for it if you asked them (but you offer it as a gift). It is content you are known for and it actually gives people a “little win” so they make progress in their journey with you.

When we released the original Web Strategy Planning Template back in 2010, it was downloaded 1000s of times and allowed us to demonstrate a marketing framework that made sense to prospective clients.

#2. Making it available (for free) in exchange for someone’s email address

We originally had the Web Strategy Planning Template as a free download with no opt-in. We thought this was the best way for our content to be spread far and wide.   This was true in many respects although there were 2 problems… Firstly we had no idea who these people were who downloaded it, and secondly we didn’t have the ability to deliver more valuable resources to them.

So we tested out having a “landing page” where people identified themselves by entering their email address in order to get the template.  This worked incredibly well because now we could continue to email valuable information to them.

#3. Sending regular emails

The beauty of email is that we all use it, and it is the perfect way to nurture a relationship with a prospect.  You can add value direct to their inbox and in doing so earn trust.  The more we did this the more people wanted to do business with us.  The more we taught people what to do, the more they wanted to engage our services to help them.  As we nurtured these relationship and made commercial offers, we had a steady flow of prospects and clients.

Why do people fail at web marketing?

[Mistake #1] Because they don’t start.

Inaction is the main one.  If you don’t start, you’ll obviously not be able to progress. But how long are people prepared to be left behind? Web marketing has been around for well over a decade… and it’s time to start. If not, you’ll be too far behind the pack when you decide to get going.

[Mistake #2] Because they go it alone.

Success in any pursuit is damn near impossible on your own.  You always need help from other people to reach your potential.  If you are learning to drive, you get an instructor, if you are learning a language you get a teacher, and if you are an athlete, you have a trainer.  The best athletes, musicians and CEOs all have coaches, systems and a support network. We provide you training, systems and an ongoing support network.

[Mistake #3] Because they don’t have a process.

Without a systematic approach, success will be unlikely, random and unscalable. However with an easy to follow and easy to execute process, you’ll develop the right habits in 8 weeks. We’ll teach you exactly what to do.

[Mistake #4] Because they seek more information, not more action.

We often think that more information alone will change everything.  However knowledge without action has little value… and the perverse thing about the Internet is that we can always find more and more information on a topic and it gets us bogged down. It can be a vicious trap that leaves us overwhelmed, unproductive and second guessing ourselves. We read blog post after blog post, never stopping to realise that we’ve become ‘content consumers’ instead of ‘content creators’. We wait for “some magic day” when we’ll change…thinking if we just find one more bit of information, it will change everything.

[Mistake #5] Because they bury their head in the sand (and go out of business!)

This is the major one. Massive companies like Borders, Kodak and Blockbuster are all out of business because they failed to move with the times. They buried their heads in the sand and were trumped by smaller, younger and web-friendly companies that embraced technology and adapted to how their customers wanted to buy. Ignoring web marketing is the riskiest thing you can do.

This is simply the truth these days…

• How would you react if you googled a potential supplier, business partner and you found nothing?
• Would you work with a company who didn’t exist online….?  Or would you hire someone else who had their stuff together?

Don’t let other people get the clients and projects that you deserve… all because of lousy (or non-existent) web marketing. Yes, your digital footprint is that important.  And it’s your web marketing that makes or breaks how you are treated in this hyper-connected business world we all live in.

How to combat the #1 issue with web marketing…. TIME.

We get it, it’s easy to feel overwhelmed with tactical “to-dos” without even being sure if they will move the needle significantly.

That’s why this program is just the important stuff that actually works. It’s been battle tested and refined for over a decade. It’s also why the course comes with all the software recommendations of the tools that will make it achievable (they are the tools we use ourselves).  It comes with recommendations for virtual assistants (VAs) and partners who can help you make your system a reality.

 

Do you like our 33 templates?

You are likely already familiar with at least some of our 33 marketing templates. They have been downloaded by tens of thousands of people, and probably by you too.

If you’ve found them valuable then hopefully you will like the way we distil the most important bits into easy to implement plans of attack.

Our hope is that you will have already put some of our 30+ templates into action and generated significant benefit already.

Did you like our bestselling book?

If you enjoyed our book and found it valuable, then this course is the ticket to actually building what we teach– namely your own web marketing asset.

Our philosophies

Philosophy #1:  BUILD IT BEFORE YOU NEED IT

Many businesses see social media as a silver bullet — something they can simply “do” when they need leads, or sales or revenue. And if you wait that long to embrace web marketing it’s way too late.   It’s like approaching a running coach when your marathon is this weekend, and pleading “I need you to get me fit to race”.  An impossible task, right?

Our philosophy is to do the work first.  You need to build your web marketing asset, long before you need leads, sales or revenue.  Now is the time to start, and now is the time to put the systems, support team and coaches in place.

Philosophy #2: DO THE WORK NOW THAT OTHERS WON’T

Like getting fit, or eating well, getting your digital presence working for you takes some time and commitment to see results.  That’s why this includes the foundational 8 week program.  It’s simple, but it requires action!  There will be a learning curve and maybe some pain — that’s why we’re here to help.

The people who put in the work to publish awesome content and build strong relationships get massively better results than the rest. Firstly most other people don’t invest in web marketing until they “need it” and many others simply will give up or neglect it because they are too busy.

If you do the work that others won’t, you’ll get results the others can’t.

Philosophy #3:  GIVE YOURSELF EVERY ADVANTAGE

When we started our business journey and our web marketing journey we got ourselves mentors, we read books, attended webinars, took courses,  travelled to conferences, engaged consultants, networked and interviewed experts.  We gave ourselves every advantage we could get.  Our philosophy was, if we weren’t going to take it seriously, why bother doing it in the first place?

If you’re going to dive into web marketing or take it to the next level, why not go all in and play to win?

Philosophy #4:  LEARN FROM THE BEST

In any area of business, the best performers get results head and shoulders above the rest.  Whilst it may seem effortless from the outside, they nearly always have studied more, experimented longer and implemented much more to reach that level.

Of course you can learn about web marketing by doing a Google search and have to wade through 1000s of articles with often conflicting advice.  Or you can learn from our decade of experience as we’ve moved up the value chain to the point where we have published a book, received national press coverage and speak to audiences all over the world. It’s your choice who you learn from, but we are here to share the best stuff we’ve learnt.

Student Testimonials

Meet Melanie Roussin

From the program I built my own little Excel spreadsheet of action that I could implement with my team for my own website. I’ve also used the material with my own clients to teach them what content marketing is as part of the overarching marketing strategy and I’ve also used the templates!

Melanie’s advice for people considering the program:

I would say do it. It’s the best thing that I’ve done. I’ve been in marketing for more than 10 years now and I still learn things. The web space is ever evolving and surrounding yourself with people like Adam and Toby will really help you in figuring out what is going on.

Adam and Toby always seem happy to help you out and I think they’ve built their company and brand on helping other people and they are just very generous. Their energy will rub off on you too!