Bluewire Media · AI advisory for established professionals
Bluewire Media · AI Advisory

You've built the firm. Now put AI to work.

As a managing director or managing partner, you've built the expertise, the reputation, and the relationships. It's all there. What's missing is the capacity. AI solves that. In the first few weeks we build you a private AI advisor that knows your firm from the inside, and put Claude to work on the tasks eating your week. Most clients get around ten hours back in the first month, then we build from there.

Read my Leverage Yourself™ program See the AI Business Brain™ template

Trusted by over 30,000 owners and directors of professional services businesses.

Adam Franklin speaking on stage at the Better Business Summit
What clients typically experience
10hours a week back from repeatable tasks (complex and admin)
3×increase in productive output
As seen on: Forbes, BRW, The Australian, Sydney Morning Herald, Financial Review, SmartCompany, extra, Courier-Mail, 2UE, 612 ABC Brisbane
Start here

Meet Adam Franklin.

I'm Adam Franklin, an AI advisor and speaker. I've advised, trained, and spoken to thousands of professional services firm owners, just like you. You've heard of AI. You've probably dabbled with it. Now you're ready to take it seriously.

I've got 20 minutes in my diary to help you work out what your next win with AI is. Pop a time in and we'll talk.

Schedule a quick call
Adam Franklin in his office, welcome video Meet Adam · 1 min
The AI Business Brain template, the fill-in guide Adam builds with every client
Free template · AI Business Brain™

The AI Business Brain™ template.

The high-level model at the heart of the Leverage Yourself™ system, the way I map how AI, your IP, and your team fit together. Download it, see how the pieces work, and picture it inside your own firm.

Get the template

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The problem

The expertise is there. The system isn't.

Most established professionals have built something real, a strong reputation, solid relationships, genuine expertise. What's usually missing is capacity.

Too much sits in your head. Too many repeatable processes still run on your time. The week fills up with work that someone, or something, else could handle faster.

Not because you're disorganised. Because the system hasn't been built yet.

The program

What is the Leverage Yourself™ program?

Leverage Yourself™ is a private 12-month AI advisory and implementation partnership for established professionals. We start by giving you back time. First we build your AI Business Brain™, a private and secure AI advisor built on your own expertise, then we train Claude to run your Quick Wins™, the recurring work that drains your week, often ten hours back in the first few weeks.

That freed-up capacity funds the rest of the year, where we sharpen how you show up online and build steady demand from the right people. You finish with AI installed properly across the firm, working the way you would, so the business does more without leaning on you for everything.

Where it starts

Two moves that give you back your week.

Every engagement begins the same way, with the two things that free up your time fastest. They run side by side from week one.

AI Business Brain™

A private, secure AI advisor built on your own expertise, across a nine-module install. It holds the knowledge and context of your business, so every task runs through the right lens and the work gets done your way.

Quick Wins™

We find the recurring tasks that cost you hours each week and train Claude to run them. A process that took three hours now takes fifteen minutes. This is where the time comes back, early and concrete.

What leverage feels like

The business runs without pulling at you.

It starts with you. We get what is in your head, the way you think, decide, and do the work, out into a system you actually own.

From there it moves outward. Your partners and directors pick it up, then your practitioners and your team, until the way you would handle things no longer lives only with you. Your standard travels through the business without you having to be in the room.

What changes is the day to day. The work that genuinely needs you gets you. The rest keeps moving. You get real time and headspace back, you stay the name clients want, and you are no longer the only person who can keep things running.

Bokarina Beach on the Sunshine Coast, where Bluewire Media is based
Bokarina Beach, Sunshine Coast. Home base.
The Leverage Yourself™ system

Three pillars. One system.

Capacity first, credibility second, demand third. Each pillar builds on the last.

Pillar one · AI You™

AI You™

→ Increase capacity

Build your AI Business Brain™ and train Claude to run the recurring work that eats your week, so your time goes to the work that actually needs you.

Pillar two · Digital You™

Digital You™

→ Align authority

Align your online presence with your real-world reputation, so you get recommended by Google and by AI. When someone asks ChatGPT or Claude who to trust in your field, your name is in the answer.

Pillar three · Virtual You™

Virtual You™

→ Build demand

Build steady demand through the relationships and platforms that already suit you, with your AI systems doing the drafting.

Who this works for

You'll recognise yourself in one of these.

If this aligns with how you think, the next step is a short conversation.

✓

You're established and trusted

You have real IP, clients, and relationships built over years. You're not starting from scratch, you're building on what already works.

✓

You're founder-led, with a team to grow

Most of the thinking still runs through you, but you have senior people ready to take it on, so the gains spread across the firm instead of stopping with you.

✓

Your team is already using AI on the side

People are on their own personal accounts. You want it consolidated into one cohesive, compliant, company-wide system.

✓

You want it done safely

You work in a regulated field with confidential client information. You and your team stay firmly in charge, with privacy and compliance built in from step one.

"I have doubled my income without putting any more staff on. I went to New Zealand for two and a half weeks, the first proper holiday I'd had in years. My team were writing proposals just like I would write them, quoting, handling everything, because they had the AI toolset. I didn't have to read my emails. Best holiday ever."
Sue, Bidbuddy / Procurement Associates
SueBidbuddy / Procurement Associates
Why now

AI is the skill. The only question is how you build it.

AI is no longer optional. Over the next five years it is what separates the firms that thrive from the ones that fall behind, and for a managing partner or director, building it into the firm is non-negotiable. There are three ways to do it.

Hire an in-house AI lead
$180k+ a year

Even a junior-to-mid-level AI hire is six figures a year, and brings little IP of their own, let alone experience across a range of professional services firms.

Commission a custom AI build
$100k to $250k+

A third-party 'AI build' takes months, costs a fortune, and often ships something no one actually uses, or that is redundant by the time it is delivered.

The Leverage option
Work with me
A fraction of that investment

I work alongside you and your team so you acquire the skills, build the capacity, and install the AI inside your firm. You own the IP, and your firm is not dependent on me. You keep it, and it keeps paying off.

FAQ

Common questions, answered.

Who is Adam Franklin?

Adam Franklin is an AI advisor, speaker, and author, and the founder of Bluewire Media. For over two decades he has helped consultants, advisers, and firm owners put modern tools to work in their businesses. Today he helps established professional services firms install AI properly, starting with the founder and rolling it out across the team, so the firm gains real capacity without becoming dependent on him.

What is the Leverage Yourself™ program?

Leverage Yourself™ is a private 12-month AI advisory and implementation partnership for established professionals. It starts by building your AI Business Brain™, a private and secure AI advisor built on your own expertise, and training Claude to run the recurring work that drains your week, often ten hours back in the first few weeks. From there it builds your online authority and steady demand, so the business does more without leaning on you for everything.

What is the AI Business Brain™?

The AI Business Brain™ is a private, secure AI advisor built on your own expertise, so it reasons within the context of your business rather than giving generic answers. It is built across a nine-module install covering how your business runs, your role, your ideal client, how you think, your guardrails, your voice, and your stories, and it becomes the foundation every task runs through. You can download the free template to see the model before we ever talk.

How is this different from hiring an AI lead or commissioning an AI build?

A mid-level in-house AI hire costs $180k+ a year and is still one person. A custom AI build can run $100k to $250k or more, and often ends up unused or out of date by the time it ships. Working with me, you and your team acquire the skills and install the AI inside your own firm, so you own the IP and are not dependent on me, for a fraction of that investment.

How much does it cost to work with Adam?

Leverage Yourself™ is a monthly advisory partnership, a fraction of the cost of a full-time AI hire or a custom AI build. The exact investment depends on how many of your senior people take part, since each gets their own AI setup. The best way to see what it would look like for your firm is a short call.

How do I start working with Adam Franklin?

Book a short 20-minute call with Adam to talk through where you are and what you want to build. There is no hard sell, just a conversation to confirm fit. If it makes sense, you take the next available spot in the Leverage Yourself™ program.

Let's chat

See if there's a fit.

If this aligns with how you think, the next step is a 20-minute conversation with Adam Franklin. We'll discuss your goals and see if there's a fit with the Leverage Yourself™ program.

Schedule a quick conversation → 20 minutes · Adam answers personally · No obligation