A lead magnet (aka flagship content) is a piece of content that is so valuable people would pay you for it (if you asked) and you give it away on your website as a gift via a landing page. The goal is to attract prospects.
A high-converting lead magnet (aka flagship content) is typically concise, very valuable and gives the recipient a tangible "little win" in terms of making progress.
This free downloadable template includes a checklist and examples of great, high converting lead magnets. Print it out and keep it handy!
Marketers, business owners, entrepreneurs and corporate professionals in over 95 countries use the free marketing templates from Bluewire Media.
One of the 33 free marketing templates from our book, Web Marketing That Works. Written for time starved business owners and marketing professionals.
The Web Strategy Planning Template is free and licensed under Creative Commons License, Attribution 3.0. This means you may edit or build upon the work and even use it commercially, but you must give the original author proper attribution. Thank you!
The requested attribution is a link to this Lead Magent Checklist page at http://www.bluewiremedia.com.au/lead-magnet-checklist
Adam Franklin is the bestselling author of He is an international social media speaker and CEO of Bluewire Media.
His blog was and his podcast was in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.
He's known for his popular marketing templates which have been used by hundreds of thousands of businesses worldwide and his weekly ‘Bluewire News’ email goes out to over 32,000 readers.