Watch this 1:04 hour recording
Resources:
Workbook (PDF)
2024 Year Calendar (Google Sheet)
12 Month Content Planner (PDF)
Trello Board Content Planner
Recording Highlights
2024 marketing plan framework @ 0:47
Adam outlined key aspects of developing a marketing plan, including reflecting on successes and failures from 2023, identifying high value activities, and setting goals for client acquisition and growth in 2024.
Content matrix and asset creation @ 2:07
Adam discussed the importance of creating different types of content to build relationships, demonstrate results, provide value, and make offers. They explained how AI can now help automate content asset creation.
LinkedIn engagement and prospecting @ 8:10
Adam analyzed LinkedIn engagement stats and stressed the importance of actively connecting with one’s network to generate opportunities. They provided guidance on identifying prospects and disciples.
Client relationship management @ 15:49
Adam emphasized the value of existing clients and provided tips on tracking interactions, renewals, and regular planning sessions to maintain business.
Marketing plan implementation @ 20:23
Adam walked through implementing the marketing plan, including identifying activities, delegating tasks, and scheduling content creation and major events over daily, weekly, monthly and annual cycles.
Marketing plan tools and delegation @ 33:40
Adam demonstrated how to map out planned content using Trello and discussed how a coach or VA could help stay on track by avoiding common sticking points around process, assets, tools and task management.
Closing and next steps @ 1:04:00
Adam wrapped up by answering final questions and inviting feedback. They also offered one-on-one coaching sessions to help fast-track results from the developed 2024 marketing plan.
Custom ChatGPT Prompt Stack
Only Available On This Page: $100 (usually $300 USD)
If this workshop was useful, I always appreciate an honest Google review.
Let’s do this together.
I’m starting a new group and I’m looking for 4 business owners who want:
- a step-by-step marketing plan (so you have a roadmap)
- all the marketing assets created (using ChatGPT to accelerate output by 100X)
- a Dream 1000 lead list (so you have a pipeline of future clients & a VA to manage the grunt workj)
You need to:
- have 3 hours per week
- be 10/10 committed and
- be able to start in December/January.
Book a time
