Get the transcript of Part 2 as an e-book:
Download the e-book How to use the Web Strategy Planning Template – Part 2 (PDF – 2MB- no opt-in required)
Learn exactly how to use Web Strategy Planning Template with Adam Franklin, co-author of Web Marketing That Works.
This second video focuses on your buyer personas and your specific web strategy. The outcome is walk away with your web strategy documented.
How to use the Web Strategy Planning Template (Part 2)
Your web strategy.
Step 1: Download the template (no rego required)
If you haven’t done so already, please download the Web Strategy Planning Template (905 KB – PDF)
Step 2: Print it out or open the PDF
Or have your notepad or print out by your side so you can take notes as you go through the training video.
Step 3: Watch the training video or read the e-book above
Take 10 minutes to watch the video (or read the e-book How to use the Web Strategy Planning Template – Part 2) where Adam explains exactly how to use the flip side Web Strategy Planning Template where we look at your specific web strategy and focus on your buyer personas.
Pause or re-watch the video whenever you like.
Step 4: Walk away with your web strategy documented
Once you watch this training and fill out the template for your specific business, you have documented your web strategy. Congratulations. You and your team are now all on the same page and you begin implementing your strategy.
Tell us what learned in the comments below.