Updated on March 22nd, 2017
Welcome to Lesson #10 of the free “Tools Of The Trade” mini-course.
Did you know that people only remember 10% of information they read three days later, but if a relevant image is paired with that information that figure jumps to a staggering 65% recall.
Given these statistics, it’s no surprise that visual content and imagery play a huge role in the most effective social media and content strategies.
But how do you compete with the budgets of the big brands when it comes to creating nice looking images to share with your audience?
These days you don’t have to hire an expert graphic designer for your image creation needs, because there are a number of easy-to-use tools that make it possible for anyone.
The three tools below are our favourites:
Canva is a free graphic design tool with a simple drag-and-drop interface which is easy to use. It provides access to over a million images, layouts, styles, fonts and icons that you can use to create high-quality images of all sizes.
It can be used for both web and print media design and graphic requirements. But perhaps the coolest thing about Canva is that you don’t need to have any graphic design experience to pick it up and use it right away!
WordSwag is an awesome app that easily lets you add content to your images with a variety of fonts and typography. It’s great for people who like to create images with motivational and inspirational quotes, or those who just want to design something for their social media accounts in a few minutes.
Piktochart is a web-based infographic application which allows users who don’t have much experience in graphic design to easily create high-quality infographics using themed templates. It’s kind of like Canva on steroids!
Co-founder of Bluewire Media
Co-author of Web Marketing That Works
To recap, here are the lessons, in the “Tools Of The Trade” mini-course so far:
Lesson #1: Free tools to grow your email subscribers
Lesson #2: Free monitoring tools
Lesson #3: Email marketing platforms
Lesson #4: Landing page tool – LeadPages
Lesson #5: How to grow your email list
Lesson #6: Wordpress website tools
Lesson #7: Content planning tools
Lesson #8: Finding and sharing content
Lesson #9: Making content more sharable