Adam Franklin in the Media | Press, Podcasts and Books
News & press

Two decades in the media

2005First press mention
150+Features & interviews
13Books citing the work
7National award panels
Adam Franklin being interviewed in a podcast studio
As seen in Forbes, BRW, The Australian, Sydney Morning Herald, Financial Review, SmartCompany, Courier-Mail, 2UE and 612 ABC Brisbane

Highlights

The New Rules of Marketing & PR, 5th edition
The New Rules of Marketing & PR · editions 3, 4 and 5

The New Rules of Marketing & PR, page 153

Taking a suggestion from Toby Jenkins and Adam Franklin of Australian web strategy firm Bluewire Media, I devised an aid to tackling these challenges: a simple marketing and PR strategy planning template. David Meerman Scott, The New Rules of Marketing & PR

In print · 2011, 2013, 2015

HubSpot Partner Awards
HubSpot Partner Awards

Most Inbound Leads, International

5,500 inbound leads in a year · 2013

Entrepreneur
Entrepreneur

Top 28 marketing podcasts for entrepreneurs

Ranked #9 · April 2017

How to Build an Online Business
Wiley

How to Build an Online Business

Bernadette Schwerdt · 2018

Sydney Morning Herald
SMH · The Age · Brisbane Times · WA Today

Small business columns, 2010 to 2016

2010–2016

Entrepreneur on Fire
Entrepreneur on Fire

Episode 92, with John Lee Dumas

January 2013

Content Marketing Institute
Content Marketing Institute

7 promotion tactics to get your content noticed

April 2017

2GB
2GB · 2UE · ABC 612 · 4BC · Nova · WIN

Radio and television interviews

2008–2018

7
Awards judging

Seven national award panels

Accounting, broking, finance, property

In press

2020s
Jul 2024Helping brokers generate leads: lessons from Lead Generation Bootcamp 2024The Adviser Jul 2021Customer experience optimisation: 4 ways to get to "pay"In The Black Jul 2021Time to master your digital media marketingCommercial Property Guide
2010s
2019Improving and promoting your brandIndependent Financial Adviser Jul 2018Social media no substitute for "important" hard work, says expertReal Estate Business Jul 2018Adam Franklin gives his property management social media tipsElite Agent Jul 2018Property managers hone social media skillsRay White May 2018The social media mistake that killed a businessMy Business Apr 2017Facebook faces exodus as businesses call timeMy Business Mar 2017If you aren't doing content marketing, you're missing the boatForbes Apr 2017Top 28 marketing podcasts for entrepreneursEntrepreneur Oct 2016Swipe right: why small businesses are turning to TinderThe Age Mar 2016Information firstPCOA Daily Oct 2015ALPPPS Summit offers game-changing leadership strategiesElite Agent Feb 2015Australia’s 20 best business blogs: ranked number oneSmart Company 2015Time management secrets of 13 Olympic athletesForbes Dec 2014A quarter of Aussie small business owners will work on Christmas DaySmart Company Dec 201415 bold predictions for the future of inbound marketing 20152Inbound magazine Nov 2014Under lock and keyBrisbane Business News Oct 2014Chamber members share ideas on the Bay's futureSunshine Coast Daily Sep 2014Web Marketing That WorksManagement Today Winter 2014Web marketing that worksInside Small Business Aug 2014Sprucing up your social media profile can't be postponedThe Australian Aug 2014"He's been questioned by police."SMH and 50 Fairfax sites Aug 2014Two business books you should read todaySmart Company May 2014The golden rules of online sellingThe Age, SMH, Brisbane Times, WA Today Dec 2013New technology is key to business successHervey Bay Independent Jun 2013Social media: one of the best tools for tourism marketingKerala IT News Apr 2013Google, CBA release conflicting researchSMH, The Age, WA Today, Brisbane Times Feb 201320 of the best Australian business blogsSmart Company Dec 2012What small businesses Googled this yearSMH, The Age, WA Today, Brisbane Times Nov 2012Our guide to viral video campaignsDynamic Business Dec 2012Never stop talking to your kids, even if they are using social media moreCourier Mail, Quest Nov 2012Wonderful web has many traps for the unwaryCourier Mail Nov 2012Five tech tools for smart soloistsStartupSmart Nov 2012Keeping it simpleCity Beat Nov 2012Five ways to make sure your business avoids a penaltySmart Company Oct 2012Six ways a blog can help your businessSmart Company Jun 2012Rediscovering business truthsSmart Company Autumn 2012Content marketing on the shoulders of giantsChief Content Officer Mar 2012Get ahead: how to master TwitterSMH, The Age, WA Today, Brisbane Times Mar 2012Proposed media regulationsSmart Company Feb 2012Emerging companies: resolutions for businessBRW Feb 2012Google changes comingSMH, The Age, WA Today, Brisbane Times Jan 2012Using social media? Know your legal risksSMH, The Age, WA Today, Brisbane Times Jan 2012Bluewire Media's 7th birthdaySunday Mail Dec 2011Start spreading the newsletterBRW, Financial Review Aug 2011Marketing stunts with gruntSMH, The Age, WA Today, Brisbane Times Aug 2011Social media: fad or factAWISA Magazine Jun 20117 questions your homepage copy needs to answerNett Magazine Apr 2011Real time marketing and PR masterclassInfluencing Mar 2011Business is split on value of iPadsCourier Mail Jan 2011Bluewire Media's 6th birthday partySunday Mail Oct 2010Young Guns of the Year 2010Dynamic Business Sep 2010Australia's 25 top business blogsSmart Company, News Mail Sep 2010Email marketing secrets: how to get emails read and answeredSMH, The Age, WA Today, Brisbane Times Aug 2010Web marketing made easyAustralian Institute of Management Aug 2010Social marketing: get connectedGold Coast Business News Jul 2010Modern day wooing: marketing tips from social media gurusSMH, The Age, WA Today, Brisbane Times Jul 2010Bluewire Media takes the web strategy market by stormSMH, The Age, WA Today, Brisbane Times Jul 2010Marketing tips from social media gurusStuff.co.nz May 2010Big ideas for small businessesB&T Magazine Jan 2010Bluewire Media's 5th birthday partySunday Mail
2000s
Oct 2009Web award winners announcedSmart Company Aug 2009Having designs for successCourier Mail Jul 2009QUT Prospectus 2010QUT Jun 2009Australia's Hot 30 Under 30ninemsn May 2009Hot 30 Under 30Smart Company Feb 2009Cyber design comes of ageCourier Mail Feb 2009Crackdown on dodgy designers ripping off customersCourier Mail Jan 2009Bluewire Media's 4th birthday, on the town with Ken LordCourier Mail Aug 2008Web development company began in the waterCourier Mail Aug 2008Web duo wired on taking a chanceCourier Mail Mar 2008Graduate profileUQ Prospectus Jan 2007Up closeBrisbane News Nov 2006Be the bossCourier Mail Aug 2006IT duo swap boardshorts for boardroomCareer One Winter 2006Bluewired for businessUQ Business Jun 2006Old friends dive into a new ventureUQ Graduate

Podcasts and webinars

2020s
Nov 2023How healthcare executives can leverage LinkedInThe Provider's Edge Mar 2022How to build connections on LinkedInProductive Insights Nov 2021How to win high-value clients using LinkedInAuthentic Influence Live May 2021How copywriters can use LinkedIn to find new clientsSo You Want to Be a Copywriter Ep 104Talking LinkedIn with Adam FranklinThe SDM Show 2020LinkedIn, on Marketing By Topic with Matt RomaniaMarketing By Topic Ep 161LinkedIn marketing in 20 minutes a dayReputation Revolution 2020LinkedIn lead generationThe Client Catching Podcast Jan 2020How agents can use LinkedIn to build relationshipsElevate by Elite Agent
2010s
2019How advisors and consultants can win high-value clients on LinkedInLeadsology Jul 2019LinkedIn for service businessesThe 6 to 7 Figures Show May 2019Hiring and retaining "A" playersSystems Hub Jul 2019Convincing your audience through A+ contentWe Are Podcast Sep 2018Why LinkedIn rules over other social mediaIt's No Secret with Dr T Sep 2018Evolving business and evolving outsourcing modelsCorner Office Aug 2017Growing a massive business using content, parts 1 and 2Authority Factory 2017Email marketing, list building and subject linesPick of the Bunch, Basic Bananas Feb 2017Twelve Minute Convos with Adam FranklinTwelve Minute Convos Feb 2017Web marketing strategy that works in 2017 vs 2014Vicinity Marketing Jan 2017Social media marketing that worksSales for Profit Dec 2016How Adam Franklin built a product ecosystemDent, with Glen Carlson Nov 2016Web marketing Q&A with Adam FranklinMaxum, Inspiring Professional Greatness Nov 2016Learn digital and content marketing strategies that workBidsy's Small Business Society Oct 2016How to do web marketing that worksTradies Business Show Sep 2016Key to creating a solid web strategyKey To Authority Jul 2016How to make your marketing work smarter, not harderOpenWorld Magazine May 201631 days to Biztopia, day 5: be kindYour Brilliant Un-Career Apr 2016We had a great team, and a bad business modelFail To Learn Mar 2016Why email is key when you have a podcastShould I Start a Podcast Mar 2016Guest teacher: how your web marketing universe fits together$100 MBA Jan 2016Why an agency went from selling $50k websites to $25 booksAgency Advantage, Hubstaff Sep 2015Stand out online: a marketing masterclassThe Wellness Entrepreneur Jul 2015Social media and web marketing that worksBlogging Your Passion Ep 19From old school marketing to new age platformsWe Are Podcast Ep 237Growing a massive business using contentTropical Entrepreneur Ep 241Attract better paying leads with great contentConscious Millionaire Aug 2015Web Marketing That WorksMarketing Book Podcast Mar 2015Killer digital strategiesTom Panos 2015So you want to start a businessHealthy Numbers Ep 6Web Marketing That Works, and influencer marketing with Tim TamsYour Brilliant Uncareer Dec 2014Why social media should be the last pillar in your marketing strategySocial Media for Business BBF 031Web Marketing That WorksBusiness Brain Food 2014The truth about web marketing that worksAmerican Marketing Association Ep 090Web Marketing That Works with Adam FranklinConnect Engage Inspire TMB 057The Triple-M BlueprintThe Business Success Factory Ep 92, Jan 2013Adam Franklin of Bluewire Media, with John Lee DumasEntrepreneur on Fire

In print

On radio

On television

In blogs

Awards judging

Contributions

Adam has contributed a column for these publications.

Smart CompanyAustralian business news
HubSpotMarketing blog
Convince & ConvertMarketing, United States
Elite AgentReal estate industry
The AustralianNational newspaper
LifehackerTechnology and productivity
ProBloggerBlogging and content
MediumPersonal publication
Sydney Morning HeraldNational newspaper
Huffington PostNews and opinion
Dent · Key Person of InfluenceBusiness growth
Kochie's Business BuildersSmall business

Get in touch

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