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Updated on March 8th, 2017

“The prospect is lucky to have found you.” Matthew Kimberley (Tweet this)

In this episode I talk with Matthew Kimberley about sales, persuasion, speaking, and a whole lot more.

Show-notes:

Key points

• Matthew Kimberley is the author of the book “How to Get a Grip”
• You need to warm up the audience first before marketing
• Utilize the data at hand
• Confidence is important in persuasion
• Authority is critical, take control of your prospects
• Bonuses do work
• Advice on speaking:
  • Rehearse
  • Know your material inside and out
  • Learn from feedback
• Every performance is a rehearsal

People mentioned

• Taki Moore
• Nicholas Kusmich

Links mentioned

• How to Get a Grip

Get in touch with Matthew

Go to MatthewKimberley.com, download the PDF, and reply to the welcome email saying “Adam sent me”

• Follow him on Twitter @mjkimberley

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Bonus 33 Free Templates

Download the 33 free templates from our new book.…

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Updated on November 10th, 2019

“Make sure you collect data.” John Dwyer (Tweet this)

In this episode I talk with John Dwyer about SMS marketing and the importance of data collection.

John Dwyer aka JD show-notes:

‘JD’ Bio

John Dwyer (known as “JD” by most of his clients) is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional.

And thank goodness for that! Because there are way too many so-called marketing experts out there who simply pedal the same old “marketing 101” philosophies.…

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Updated on November 10th, 2019

Digital marketing tips

“Get started with these digital marketing basics.” Adam Franklin (Tweet this)

Digital Marketing Tips

Show-notes:

Key points

5 digital marketing things to get right in 2017:

1. Know your ideal buyer
   • Know your best buyer
   • Give the buyer-persona a name
2. Uncover a lead magnet
   • This is the magic ingredient
   • Concise and simple
   • Share it online
3. Set up a landing page for the lead magnet
   • Get their email address
4. Build an email marketing funnel
   • Nurture them with content
   • Start simple and small, then build on that
5. Spread the word
   • Spread it online, utilise social media

People mentioned

• Neil Patel

Get in touch with Adam

• Email him at Adam.Franklin[at]bluewiremedia.com.au
• Follow him on Twitter @Franklin_Adam

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Updated on January 4th, 2017

“Cash flow is determined by your calendar.” Greg Cassar (Tweet this)

In this episode I finish off my talk with Greg Cassar about running a successful e-commerce business.

Show-notes:

Key points

16 Components for Creating the Perfect E-Commerce Business:

1. Repeat purchases
2. Demand
3. Re-targeting
4. Price
5. Cost effective shipping
6. Good Multi supplier chain
7. Cost of goods sold
8. Google and Facebook like it
9. Good low refund products
10. Passionate market
11. Growing Industry
12. Ability to upsell
13. Product is consumed or re-ordered
14. Content amplification
15. Market has money and motivated to spend it
16. Mind set

Profit Triad

1. How to get more customers
   • Start with the store
   • Traffic
2. How to get them spending more
   • Upselling
   • Post-purchase upsell
3. How to get them buying again

Links mentioned

• Collective.com.au

Get in touch with Greg

• Visit his website Collective.com.au
• Follow him on Twitter @gregcassar

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