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“What we need to know is exactly what is on our buyer’s mind.” Adele Revella (Tweet this)

In this episode I talk with Adele Revella about the buyer persona – how and what to know about your ideal buyers.

Show-notes:

Key points

• Adele is the author of the book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business, and the founder of the Buyer Persona Institute.  
• Specialised interviews with buyers will help you get their persona.

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“You are only as strong as your weakest link.” Dorie Clark (Tweet this)

In this episode I talk to Dorie Clark about building a profile online as a recognised expert.

Show-notes:

Key points

• Dorie is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
• There are 3 key categories to be known as a recognised expert:
  • Content Creation
  • Social Proof
  • Network
• Share your ideas to create authority
• Be credible
• Her 3-step process for building a following:
  • Your close in network
  • Building an audience
  • Building a community

People mentioned

• Tom Peters
• Dan Pink

Links mentioned

• Reinventing You: Define Your Brand, Imagine Your Future
• Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

Get in touch with Dorie

• Get her Self-Assessment workbook at DorieClark.com/Adam

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Franziska Iseli from Basic Bananas

“Be in control of how people perceive you.” Franziska Iseli   (Tweet this)

In this episode I talk to Franziska Iseli about Position and Perception, and how it helps in business.

Show-notes: Franziska Iseli from Basic Bananas

Key points

• Franziska is the co-founder of BasicBananas and co-author of the book “Perception”.
• Marketing strategies
  • Positioning
  • Perception
• Creating a good perception is fundamental for your business.
• Create the image of your business and make sure it is perceived that way.

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“Have that direct relationship with the influencer.” Adam Franklin (Tweet this)

In this episode I answer a question from a podcast listener, Adithya Murali who is the content marketer at Techwyse. He asks, “How do you scale influencer outreach in a non spammy way?”  In today’s show I answer Adi’s question.

Show-notes:

Key points

Here are the stages to building a relationship with an influencer:

• 1^st stage
  • Identify the influencers in your industry
  • Find out what you can about them.

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“One biggest mistake is doing everything by yourself.” Andrew Morello (Tweet this)

In this episode I talk to Andrew Morello about digital marketing and having online presence.

Show-notes:

Key points

• Andrew is the winner of the show Apprentice.
• He also serves as the business development manager at Yellow Brick Road.
• He is an avid user of digital marketing.
• Recommendations
  • Seek professional advice
  • Don’t be afraid of trying something
• Be ready for criticism when you go online.
  • Be cool, calm and collected
  • Keep an eye on it
  • Be proactive rather than reactive
• Having an online presence is very important.

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“Scalability is the benchmark” Michael Gerber (Tweet this)

In this episode I talk to Michael Gerber about his new book “Beyond the E-Myth”, scaling and providing great products.

Show-notes:

Key points

• Michael is author of “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.”  
• He’s got a new book entitled “Beyond the E-Myth” that will be launched on December 7, 2016.
• Beyond the E-Myth is written to simplify the process of entrepreneurship.