Subj: Fun facts, FAQs & yikes, do I need to do video?
[[ contact.first_name ]],
Today I’ll answer some FAQs about .
But first let’s dive into some ‘fun facts’ from a compelling new report (source: LinkedSelling).
Your prospects are on LinkedIn: 43% of LinkedIn’s 630M+ members are in a decision-making roles.
LinkedIn users want to talk: Research firm, Replicon, found that LinkedIn messages generate an 11x better response rate compared with other methods.
Your buyers are judging you: 74% of B2B buyers do half of their research online before they buy according to Forrester Research.
With LinkedIn being the world’s #1 social network for business you better believe they will find you (and your team) on LinkedIn.
The results don’t lie: Again, 80% of leads generated through social media by B2B marketers came from LinkedIn.
If this piques your interest or confirms what you already believed to be true about LinkedIn, please read on.
In my last few emails to you, you’ve seen how to calculate the ‘money on the table’ for your business plus seen a case study of how one of our LinkedIn students generated $600k of revenue in just 3 weeks.
Whilst that is a staggering result, the course has also helped students with smaller wins like:
generating 16 leads in less than a week (from a simple post).
landing a meeting with a national head of department to discuss a $10k project (this occurred within 24 hours, and was from one of just 10 reconnection messages).
to generate 13 qualified sales conversations in less than 30 days.
to book a sales meeting with the CEO of a major corporation.
securing a meeting with a major bank (within hours of making contact).
booking meetings with 5 separate councils to discuss projects worth $50k+ each.
winning 2 long term consulting clients ($100k+).
However, chances are you have a few questions about the LinkedIn course, so let me address some of the commons questions and objections here.
Objection #1: My clients aren’t on LinkedIn / It won’t for my business. While I can see LinkedIn being highly effective for some types of businesses, I am yet to see any evidence that it works for my type of business. The more I experience the market the less convinced I am of the value of LinkedIn for my business. I just don’t think it rates highly in the decision-making process of my target market.
Let me reiterate that 43% of LinkedIn’s 630M+ members are in a decision-making roles.
If you do a LinkedIn search for your ideal clients, most people are blown away by how many potential clients it uncovers. I showed you how to do this earlier in the week. If your clients genuinely aren’t on LinkedIn, this course won’t help, but please conduct the search so you can know for sure whether your market is on LinkedIn.
Objection #2: Most people who want to connect with me are those wanting to sell me stuff .
Agreed — most people on LinkedIn use it poorly and try to sell in an inappropriate, spammy way. However that says more about the people than the platform. Plus LinkedIn is a professional platform and people are there to do business.
LinkedIn is essentially the digital version of a business function with all your ideal clients in attendance. If presented with a room full of ideal clients, most of us would introduce ourselves, engage in conversations and build relationships. Sadly few follow this approach on LinkedIn… which is also exciting because it presents the opportunity to stand out and interact like a good business person.
If you follow the scripts and processes in my course, you’ll see how to generate business so elegantly it won’t feel like selling.
Objection #3: It seems too risky. I know you have attempted to de-risk my decision with your 3X ROI guarantee however, putting it bluntly, I find that a little ‘thin’.
3X ROI is my 90 day guarantee — if you don’t reach that as a bare minimum, I am happy to reimburse your investment if you can show you’ve done the work.
That said, typical results are are up to a 10X ROI depending on your business, your clients, how well you implement, your offer, your network etc. You’ve even seen the case study of the student who generated $600k in 3 weeks.
An alternative way of looking at the ‘risk’ is to consider the cost of not utilising LinkedIn in 2020. How much business will go to your competition if you’re not there?
This course is backed by my 30 day no-questions-asked guarantee. It will work if you do the work and trust the system. You can try it out entirely risk-free for 30 days. If those assurances don’t work for you, then please don’t join until you are ready.
Objection #4: I don’t have the time.
I know you suggest that I should be prepared to invest around 10 mins per day to maintain the program, plus the time to watch the course. I don’t think I can find the time though.
My answer: Yes, 10 mins a day is all you need to implement, plus 5 x 1hr blocks to go through the five modules. Of course if you want faster results, you can dedicate 30 mins or more a day.
That amount of time only equates to a handful of TV shows or a few in-person ‘coffee meetings’. I know many of us default to ‘coffee catch-ups’, but unless they have a specific agenda, they are often a waste of time.
I’m suggesting that your time could be better spent connecting with ideal clients via LinkedIn — establishing interest, and then only meeting in-person with your best qualified prospects.
Question #5: Is the setup and infrastructure complicated?
As for infrastructure, my system is a very low-tech approach. If you can message on LinkedIn, write an email and book calls you are already equiped with all the skills you require!
Question #6: Yikes, do I need to do videos of myself?
My only real query is: How dependent on video is it?? I have some reservations/bashfulness about videoing myself + I don’t think that most ‘punters’ do it terribly well – IMHO. You do a great job of it, but you’re an experienced, and possibly, a natural presenter. Do you think that I could elevate my LinkedIn outcomes if I used your techniques in your course, but used graphics or documents?
My answer: The course certainly works without needing to put out videos of yourself! I totally get being bashful about video — it can be quite confronting and takes practice — but the good thing is it works just as well with text, image or document posts.
eg. Some image posts have had 150 comments from 9,000 views, with document posts getting around 70 comments from 7,000 views.
Video is not a necessity, but very useful if you’re comfortable with it.
The lion’s share on the course (module 1-3) is about finding ideal clients, personal outreach and messaging — so all under-the-radar in terms of what people see publicly. And even then you can post text, images, articles or documents without having to put yourself out there!
So there you go. I hope that helps you with your decision making process.
CEO – Bluewire Media
Author of Web Marketing That Works
You’ve received this email because you are subscribed to the Bluewire News. At some point you have downloaded one or more of our free marketing templates or e-books. Whilst we’d be sad to see you go, you can easily opt-out at the link here Unsubscribe