Hi ~Contact.FirstName~,
Just over a year ago, I began fully exploring the power of LinkedIn. At the time the ‘organic reach’ of Facebook and Instagram had already began its rapid decline, so I really wanted to understand LinkedIn.
Like many clients, I didn’t want to be at the mercy of ever-increasing ad costs and I wanted to uncover a simple and repeatable approach that brought in new business.
I started simple and reached out to a few people in my LinkedIn network to touch base and see if I could help them out. It suddenly dawned on me that I had so many people in my network who I already knew, who had been lying dormant for many years. If I just allocated 10 minutes a day I could reconnect with hundreds of business contacts who were right under my (virtual) nose!
This sat well with me as a starting point because I didn’t need to ‘put myself out there publicly’ on LinkedIn. Yet. I could bubble away ‘under the surface’ and ‘under the radar’ and still generate high ticket sales opportunities. It felt very comfortable because I was never pushy or ‘selling anything’, I was simply reconnecting with people and allowing them to ‘raise their hand’ if they wanted to know more or take to the next step. No pressure, I was just offering to help. Case in point:
Approach #1: Proactive ‘under the radar’ biz dev.
A year ago, I reached out to connect with someone who I noticed was employed at a company where I’d previously done some work.
2 days later we were interacting
After our initial friendly outreach message, I offered to help in a way I thought might be meaningful to her.
4 days later we were talking about a high-ticket business opportunity
I received an email with the opportunity to help with a 5 city speaking roadshow. This speaking opportunity was worth more than I’d experienced before. The opportunity was worth in the range of $27,000 – $40,000. A great outcome!
All I’d done was take a few minutes out of my day to reach out to people in my 1st and 2nd degree network, and allow them to ‘raise their hand’.
This is when the penny dropped for me that LinkedIn was a gold-mine of opportunity that had been hiding right under my nose. All it took was 10 minutes a day and I didn’t have to pay a cent in advertising or upgrade to LinkedIn Premium or Sales Navigator.
Approach #2: Staying top of mind & attracting leads at scale
In late 2017 LinkedIn changed its platform to allow users to post videos that were less than 10 minutes long. So I started testing out videos, and that has been my major focus in 2018. I began posting short videos to share insights and valuable PDFs — if you’re reading this page, there is a high chance you’ve seen one of my videos and interacted with me in the comments. Here’s my journey.
Phase 1: My first LinkedIn video… the start of a journey.
My first video garnered over 3,200 views, and 26 comments. I realised it had only taken me 10 minutes to record and post it to LinkedIn and I was showing up in 1000s of people’s news feeds and staying top of mind. That 10 minute investment of time was a lot easier than 3,000 1-on-1 messages.
As a comparison, when I had posted the same video on my Facebook business page and shared it on my personal profile, it only got 875 views and 4 comments.
Phase 2: Be generous and give away value…
Following this approach my video got 10,000+ views and 250+ requests for my PDF
It was very interesting that most people who viewed the video and requested the PDF were from my 2nd and 3rd degree network. New people were discovering our content for the first time!
I had ~2,000 LinkedIn contacts, yet 10,000+ people saw the video. This sort of organic reach is unheard of on other social media platforms!
Phase 3: Experiment and refine the process …
As I refined what I did, my videos became unexpected popular. I even had as many as 190,000+ views and 1000s of requests for my PDF. As people ‘raised their hand’ I could nurture them to the next step!
Even when I did transition to a more “salesy” video, where I invited people to apply to work with directly, I still had 90,000+ views and 1000+ comments expressing interest. This led directly to the 5 private clients I was looking for (each at $3k+ per month), and it filled our pipeline for the next month.
Since I was ‘top of mind’, I started getting messages via LinkedIn with genuine business opportunities.
The thing I also realised, is that my videos were far from “perfect”… You can easily find faults with each of them, but perfection isn’t the goal. Sharing your insights, adding value and staying top of mind is the goal.
Whether you want to ‘fly under the radar’ or ‘put yourself out there’ on LinkedIn, I can show you the exact process to follow and the scripts to use.
Can I find 10 minutes a day?
Of course you can….! Especially when it’s as important as building business relationships, and filling your pipeline with high-ticket opportunities, right?
- How about you reallocate 10 minutes a day from time you’d usually spend watching TV? (You can even follow this LinkedIn process whilst the tele is on if you must!)
- Do this from an airport lounge if you travel frequently for work.
- Get up early and do it over a morning coffee.
- I recommended to a private client recently to put 10 minutes in his calendar each day at 5pm, pour a glass of red and follow the LinkedIn process!
- Whatever your approach 10 minutes a day is all it will take and allocating the time in your calendar is easy!
If high ticket sales are important to your business, and you can find 10 minutes a day, then I invite you to join my new course LinkedIn Leads for High Ticket Sales. Check out the course agenda and the risk-free guarantees.
