~Contact.FirstName~,
I hope your 2018 is finishing strongly and that you are able to tick off a lot of the goals you set 12 months ago. In the final week of the year, I’ll share my hits and misses of 2018 in my annual review.
But this upcoming week (before Christmas) I want to share some lessons from my 2018 LinkedIn experiments.
Lesson #1: It matters what you say on your LinkedIn Headline.
What we write as our headline is important because it’s the first thing everyone sees when they look us up, or when they notice our activity on LinkedIn.
Here’s some examples from the vault of my LinkedIn course. Let’s look at my headline and how it’s evolved.
BAD HEADLINE: Founder at Bluewire Media
Why is this bad? Firstly “Founder” makes me sound like a one-person band… and secondly “Bluewire Media” doesn’t mean anything to people unless they know us already. So there is plenty of room for improvement!
…
GOOD HEADLINE: Social Media Speaker, Bestselling Author of Web Marketing That Works. CEO at Bluewire Media.
Why is this good? It leads with what makes sense to my ideal clients (ie. speaker and author). Bear in mind that the first ~5 words appear on our headline on our direct messages and comments. The ~6th word and beyond tends to be truncated.
…
BETTER HEADLINE: Social Media Speaker, Bestselling Author, CEO @ Bluewire Media. I help high-trust businesses win high-value clients.
Why is this better? It also includes a “value proposition” explaining who I help and how. if you like you can follow this formula:
SUGGESTED LINKEDIN HEADLINE FORMULA
[Role] at [Company] – I help [ideal buyers] with [benefit or solution].
In related news, I’ve opened up my LinkedIn course for enrolment.
One minor change is that I’ve renamed it to better reflect what students want from. It’s now called “LinkedIn Leads for High Value Clients.” I changed it to “high value clients” because students identify more with that than closing “high ticket sales”.
Aside from the name change the material is the same. All the details are available here.