Here’s my video ‘Why I don’t like engagement pods on LinkedIn’
WHAT’S AN ENGAGEMENT POD?
It’s a group of people who collude to manipulate the LinkedIn algorithm by commenting on each other’s posts to artificially boost engagement and inflate reach.
WHY IT’S DANGEROUS (in my opinion):
1. People (inc your potential clients) aren’t stupid. When they see the same 20 people leaving comments on all of your posts, they will soon realise you are trying to manipulate the system. This erodes trust!
2. The LinkedIn algorithm is always improving and will soon detect that you are being manipulative, and likely punish you.
WHAT TO DO INSTEAD:
Post content that is genuinely helpful, and provide opportunity for people to engage with you naturally. Certainly feel free to support friends and colleagues whose content you enjoy… that is what a supportive community is all about.
But please don’t enter into a “pod syndicate” where you systematically comment to game the system because I believe it is foolish.
I’d love to hear your thoughts (or privately via email).
Cheers,
Adam
Adam Franklin
CEO – Bluewire Media
Author of Web Marketing That Works
PS. When you’re ready, here are 5 ways I can help you grow:
1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
2. Web Marketing That Works — an Amazon #1 best seller.
3. . It’s a great place to get to know us better and hang out with peers.
4. on improving your profile, building your network and growing your pipeline on LinkedIn.
5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.
