I’ve already shown you the video I posted to LinkedIn a fortnight ago. In the video I shared a few tips on why it’s important to nurture relationships on social media platforms and I also offered my LinkedIn 10 Minute Daily Plan if viewers left a comment.
Once people left a comment I simply sent the PDF via direct message on LinkedIn, and started conversations.
This technique has been working well for me (and for students in my course) but this particular video really seemed to strike a cord as it has had over 50,444 views and 1,072 comments. For me that is a 4X better result than anything else I’ve posted on LinkedIn.
(By comparison the same video on Facebook only garnered 521 views and 10 comments… For me, that is a 100X better result on LinkedIn, which is why I am so enthusiastic about it as a platform, especially for high-trust relationship-based professionals.)
To give it perspective, 50,000 people is roughly the size of a packed Brisbane football stadium and twice the size of our list of Bluewire News subscribers. It’s incredible reach for a video that took less than 5 minutes to record and cost me zero dollars.
What makes it even more interesting is that I started getting more messages like this:
And this enquiry.
And a text message from a contact who’d seen a recent speaking video snippet on LinkedIn.
Almost instantly people were messaging me about how I might be able to help them with their business. They were qualified leads from people in my extended network and for the record they are people I know but whom I haven’t seen that much of in years.
And the enquiries simply came about because I was top of mind via social media and offering something of value. Two of the three enquiries above have already converted into a consulting and a speaking engagement!
Remember, this is all from a 1:21 minute video I shot and edited on my iPhone, and then spent 10-20 minutes a day replying to people.
LinkedIn Video –> Comment –> Business Enquiry –> Booked Engagements in less than a week. And it cost nothing but a small amount of time.
If that investment of ‘time vs return’ is worth it to you…
Then you can easily do the same!
I teach the specifics of everything you need to do in my courseSocial Media For Leads course. Enrolment is still open but closes on Thursday 7th June at 10.59pm PST. After that I’ll close the doors as I’ll be leaving to fly to Barcelona for a teaching engagement at a private university. So if you are interested in enrolling, please get in whilst you can!