There are 3 orbits in digital marketing.
Orbit 1: Finding your audience (Outbound)
This is an outbound process where you identify your ideal prospect using searches on LinkedIn and Sales Navigator, and compile the list of Dream 100 Prospects in your Outreach Activity Tracker. It is a manual, methodical and effective process of finding, connecting with, and introducing yourself to prospects, and nurturing the relationship towards a commercial engagement. In this orbit, it takes your ‘time’ because the interactions are all 1-on-1.
Orbit 2: You have your own audience
Ideally, this is an email list, or a facebook group. You have the ability and permission to communicate with people directly, and en masse. In this orbit you are using your ‘asset’ — ie. your own audience, and communication is much faster.
Orbit 3: Other’s audience (Inbound)
This is ‘inbound’ traffic for you that is being sent by others. It’s most likely Google or a JV partner who is sending traffic and leads to you. In this orbit you have ‘leverage’ because you are benefitting from someone else’s audience.
Upcoming workshop
If this ‘3 orbits’ concept appeals and you’d like to know the building blocks you need for each stage, stay tuned for my upcoming workshop called
“Build your Marketing Engine”.
Register here:
Cheers,
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