Bluewire News – 28th May 2019

Hi [[ contact.first_name ]],

Firstly, here is the direct link to our~OptIn_80~.

(When you click the link to my template, it will confirm your email address in my Bluewire system before taking you to the Trello board.)

The Trello board comes with instructions included and you can edit it to make it your own. If you’re new to Trello you can get a free account, or alternatively you can borrow this format and use it on your preferred platform.

The main categories of the Trello board are:

• BACKLOG: This is where you put all your ideas and tasks you know you need to get done. None of your ideas get lost because you store them all here.
• TO DO: This is where you choose the work you’re going to get done this week.
• IN PROGRESS: This work you are doing now. Drag cards across from To Do as you start them. Leave them here until they’re complete.
• DONE: Once your ‘In Progress’ items are complete, drag them here for the dopamine hit! Congratulations. It always feels good to get important work done :-)

Download the ~OptIn_80~

And three preliminary columns that I like to include are:

• VALUES & GOALS: Add your company (or personal) values and your 12 month goals to ensure your weekly activity is aligned to your values and your bigger picture goals.
• KEY PROJECTS – 90 DAYS: Add your 3 key projects for the quarter, and ensure your weekly activity is be aligned to achieving them.
• ONGOING: This is where you put the regular activity that has to be done each week (eg. follow up sales opportunities)

Download the~OptIn_80~.

Last email I shared Bluewire’s full recruitment process for ‘How to hire and retain A Players’.

An interesting study that looked at the marketing habits of consultants was put together my a friend Michael Zipursky.

Read it here: .

Some key findings include:
1. Referrals are king. 37% of consultants listed “referrals” as their primary means of generating new business — 20% higher than the next most selected answer: Networking & Events (18%).

2. More consultants struggle with marketing (32%) more than they struggle with sales (23%). 28% say the struggle with both equally — and only 17% say they don’t struggle with either.

3. Investing more in your marketing correlates to a higher income. Over 50% of consultants investing $5K+ in their marketing are earning more than $150K per year.

Also:

• Most consultants market their business weekly (35%).
• 33% of consultants market their business daily.
• 11% of consultants market their business monthly.
• 14% of consultants market their business only when they need a new client
• and 6% don’t market their business at all.

It’s interesting food for thought!

My ‘100 videos in 100 days’ challenge continues to progress. If you’d like to join me in my or on the , please come and check them out.

Finally, a cool tool/app that I have discovered and am loving is Readwise. I love it because it allows me to revisit the Kindle highlights I have made over the years. Readwise sends me an email each day with 5 highlighted sections of books I’ve read and I find it useful because I can re-read all my favourite parts. – they offer a free trial, with no payment or anything required.

Cheers,
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Adam Franklin
CEO – Bluewire Media
Author of Web Marketing That Works

PS. When you’re ready, here are 5 ways I can help you grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Web Marketing That Works — an Amazon #1 best seller.

3. . It’s a great place to get to know us better and hang out with peers.

4. on improving your profile, building your network and growing your pipeline on LinkedIn.

5. Work directly with me. If you’d like to grow your pipeline of opportunities by $100k before June 30, please email me back with “I’m Interested” in the subject line and I’ll tell you more!