For more more tips and behind the scenes, follow me @adam_franklin on Instagram.
(And a big thanks to Sheena Alexandra at Bescene Digital who helped produce the video.)
By the way, if you liked the video tips, then keep an eye out for my email later in the week where I’ll send you an excerpt of my recent presentation called “Effective Social Media Marketing in 15 Minutes Per Day”.
Transcript:
“Over the last 10 years, how has email marketing evolved?”
Today, businesses use the email channel in several different ways that wasn’t possible 10 years ago. Firstly, we still send our broadcast emails, our newsletters, or what have you, we also send email autoresponders, or lead nurturing sequences, but the most powerful difference these days is that we can utilise email marketing in conjunction with our social media. Not only can we share the message of the email across Twitter and Facebook and Instagram and LinkedIn, but we can also do really powerful things like use Facebook remarketing, where we can actually upload our list of contacts from email into Facebook, and then those people can have messages shown to them in their newsfeed. We can communicate via Facebook and email.
“How can email automation and lead funnels be used?”
The importance of email automation and lead funnels is significant, because if you think about it, we have people joining our email list, and they’re often brand new to us. We’ve got a responsibility as marketers to educate them and inform them and take them on a journey with the emails that we send them. Rather than, say in the old days where they might join the list, and then just get whatever random newsletter was coming next, we can actually make sure that every person who joins our list gets a very specific series of emails that helps guide them step by step along the journey to getting to know, like and trust us.
“What does Out of the Box marketing mean to you?”
Out of the box marketing for email to me means doing things that help you stand out and get that open and get that ready to get that conversion. The most scary thing for a lot of people when it comes to email marketing is injecting their personality. They often write really boring corporate emails thinking that that’s the good thing to do, when in actual fact, you can stand out and think outside of the box by writing like you’re writing to a friend. Write in exactly the same way that you would, and then you get that level of connexion, and the person on the other end of the email feels like you’ve written it just for them. If you write like that consistently and over time, people will trust you, they’ll look forward to your emails, and they will open them and read them and forward them to their friends.
