Hi ~Contact.FirstName~
Earlier this week I introduced you to Dorie Clark and we shared some tips on getting paid what you’re worth, attracting the right clients and becoming an recognised expert.
Based on her extensive research, she’s developed a new resource; the Recognised Expert Evaluation Toolkit and it is very valuable.
It’s an evaluation that allows you to quickly assess where you stand in the marketplace. But it doesn’t just tell you where you are; it also provides suggestions and feedback to you help understand where you can focus your efforts moving forward to maximize your branding return.
The Recognised Expert Evaluation Toolkit will help you assess:
- Where you are in the process of developing a public profile, as compared to your peers
- How you perform in the three fundamental elements of becoming a Recognised Expert
- How to get the greatest ROI on your profile-building activities
You can download the toolkit for free here (I’ve just done it myself).
We all know how valuable it is when clients seek you out, specifically. The sales process is shorter, because they already know they want to work with you. Price becomes irrelevant, because they know your approach is the right one. That’s the position we all want to be in.
It can be hard sometimes to know how to get from here to there but I’ve personally found Dorie’s Recognised Expert Evaluation Toolkit to be right on the money.
Btw, here’s the podcast I did with Dorie Clark on Ep 149 of our Web Marketing That Works show.