Bluewire News – 26th Apr 2018

Hi ~Contact.FirstName~,

Have you got the new LinkedIn profile yet?

It should have rolled out in your account but if not, stay tuned, it will be with you soon. It’s got a few changes you’ll notice.

The main thing is your headshot and location is over to the left, rather than centred and your company and university has been elevated up above your contact info, which is also more prominent.

Here’s a quick LinkedIn beginner checklist for you:

• Does your headshot actually look like you?
  It should be less than 2 years old and people should be able to recognise you when you walk into a meeting — I’ve been guilty of this on social media so I’ve just updated my headshot to a 2018 pic.
• Have you put up an appropriate background image?
  It’s probably time to ditch the default, boring blue background and updating it is an easy way to jazz up your LinkedIn profile. They recommend an image size of 1,584 x 396 px and you can use Canva for free to create a perfectly sized graphic.
• Double check your contact info is exactly what you want your contacts to be able to see!
• Spend time refining your Headline because this is what most people will first see when they Google stalk you, and what they’ll continue to see as they interact with you.
• Read over your Summary too because now you have ~ 40% more words appear above the fold. Use this space wisely to explain who you help and what you do.
• Finally, don’t forget to edit your Public Profile & URL in the top right hand side.

You can change your LinkedIn URL from a clumsy sequence of numbers and letters like this www.linkedin. com/in/adamfranklin/b733a844/ to a nice clean URL like this www.linkedin.com/in/adamfranklin.

If you’d like me to connect with you on LinkedIn, please just hit reply and I’ll look you up and send a connection request your way.

Or feel free to add me as a contact here.

I hope you liked today’s LinkedIn tips and refreshers. Please go ahead and implement them because very soon I’m opening the doors to my Social Media For Leads course. The pilot group has graduated and I’m going to show you some case of students who’ve achieved great results using LinkedIn.

Talk soon,
Adam

Adam Franklin
Bluewire Media
Co-author of Web Marketing That Works